Summative assessment - Part 2 Essay Example | Topics and Well Written Essays - 2000 words

Summative assessment - Part 2 - Essay Example Thus, it is socially responsible and supports the entire market in order to ensure that the best products are available in the market. The company uses the most recent technology to run all its operations; every section or rather department of Anisa International has gone digital, starting from the marketing, management, communication and distribution of its products (Yahoo Finance, 2004). To start with, Anisa International, Inc. has gone digital in marketing of its products. There are a number of social websites that have allowed platforms for advertisements and other marketing procedures for various companies. Sites such as Facebook, twitter, YouTube and Google have made it easy and cheaper for business organizations across the globe to effective market their products. For instance, Anisa International has a Facebook page whereby all the news about the new products, changes in the existing products, prices of particular products and general company operations are posted. This style of marketing is somehow effective as it is easily accessible by any individual irrespective of age, gender, race or social class. With the current level of technology, there are hundreds of millions internet traffic daily; people access or rather visit various sites with diverse aims. Thus, for fashion lovers, Facebook pages for famous companies and other fashion websites are their destin ations. Information in Anisa’s Facebook pages is accessed or rather read by thousands of individuals daily. Therefore, the company easily spreads the news about its products via this medium. In addition, management of firm’s operations in todays’ world has gone digital. Many organizations have transformed from paper work or rather manual way of transacting and recording information to the digital way of handling all the operations of the companies. For instance, Anisa International, Inc. has all the information about the company’s operations stored and handled