Comparative analysis of the Marketing Communications Mix for three Essay

Comparative analysis of the Marketing Communications Mix for three companies in the supermarket sector Tesco, Sainsburys and Costcutter - Essay Example Tesco being the leading superstore in the country enjoy little bit of more success in terms of its marketing communication mix activities however Sainsbury's is also somewhat successful in its efforts too however costcutter seems to be lacking in many areas as it has still a long way to travel in order to ensure that it has proper strategies in place which can properly put in against the competition like Tesco and Sainsbury's. "The Marketing Communications Mix is the specific mix of advertising, personal selling, sales promotion, public relations a company uses to pursue its advertising and marketing objectives."(Dolak, 2008). Thus Marketing communication mix is a group of tactical elements which give rise to the overall marketing communication mix of an enterprise. These tactical elements include advertising, personal selling, sales promotion as well as public relations. In its essence, a marketing communication mix is the second name of one of the P's of marketing i.e. Promotion and it is a group of activities which give rise to the overall promotional mix of the organization. In order to effectively set the marketing communication mix, it is very important for the organizations to take into account various factors since each of the elements of the mix has its relevant strengths and weaknesses therefore their use and design should be effective in order to achieve the maximum results. It is also important to note that each element of marketing communication mix may be used according to the product life cycle if we consider a marketing communication mix of a product only however when we take into the account the whole organization and view the marketing communication mix of that organization, we must consider the fact that marketing communication mix strategies may significantly vary with each organization according to the life cycle stage of the organization. However for the organizations such as super market stores, it becomes more complicated because these stores do not necessarily sell one product or service therefore it becomes more complicated when dealing with the marketing communication mix issues of chain stores. This report will study and analyze the marketing communication mix of three of the most important players in the super market i.e. Tesco, Sainsbury's and costcutter. The chief aim of this report is to present a comparative analysis of the marketing communication mix strategies of these three companies. Marketing Communication Mix This section of the report will present the present marketing communication mix strategies being adopted by three important organizations working in the super market. The following section will present a comparative analysis of the marketing communication mix of the three given companies. Advertising Tesco has been considered the largest superstore in UK having comprehensively taken over the Sainsbury's. The core belief of the company that is "to create value for customers to earn their lifetime loyalty" suggest that the company value most its interaction with its customers and advertising strategies, being one of the most penetrating means of reaching to

Associates vs Bachelor Degree in Nursing Essay Example for Free

Associates vs Bachelor Degree in Nursing Essay Bachelor degree nursing programs are highly regarded for the skilled, clinical thinking, and professionalism of nurses they provide for the community. Obtaining a baccalaureate in nursing provides the same skills and knowledge encompassed in most associate’s programs, while allowing a broadened look into research, public health, management, and humanities (AACN IENP, 2012). Many facilities are now providing incentives for nursing staff to continue their education; from tuition reimbursement, an increase in pay, and played time off for the sole purpose of education. Research has proven that with a more educated nursing populous there is a decrease in morality rates and medication errors, and it also provides more positive outcomes (AACN Fact Sheet, 2012). With such a high demand for nurses, the scope of nursing has become more comprehensive with a larger responsibility being placed on nurses. All of this has shown not only to the medical field but also policymakers and other leaders of the community that a higher level of education not only makes a difference, but many feel it should be a requirement. The difference between a baccalaureate and associates degree program may seem obscure at first, but looking into the information and research that students learn in a four year program verses a three year program can be shocking. When looking into the core requisites needed to graduate with a bachelors verses an associates, some obvious differences are the higher levels of English, math, communication, and pathophysiology required to graduate with a BSN. Also, the higher level course work required to complete a bachelors shows the necessity of critical thinking and research a nurse needs to even graduate. Once past the prerequisites required for a bachelor’s in nursing we have to exam the nursing course work itself. As stated before, most of the associates program is incorporated in a bachelors degree; with an associates the clinical experience is more limited to the clinical setting hospitals, nursing skilled facilities, and rehab centers, where as many bachelors programs also included public and community projects. Bachelors programs also put a broader focus on ethics, religion and spirituality, research, global awareness and public health, as well as nursing leadership and management (GCU, n. d. ). Nursing care is focused on the assessment, nursing diagnoses, planning, implementation, and evaluation of patients. This nursing process can also be implemented in aspects outside of nursing and on the nursing field as a collective group. The nursing role is evolving, following the process the outcomes have to be evaluated and put into perspective. Research is being completed the conclusions are all the same, the higher education of nursing care the better the patient outcomes. In an article published in Health Services Research in August 2008 that examined the effect of nursing practice environments on outcomes of hospitalized cancer patients undergoing surgery, Dr. Christopher Friese and colleagues found that nursing education level was significantly associated with patient outcomes. Nurses prepared at the baccalaureate-level were linked with lower mortality and failure-to-rescue rates. The authors conclude that â€Å"moving to a nurse workforce in which a higher proportion of staff nurses have at least a baccalaureate-level education would result in substantially fewer adverse outcomes for patients. † (AACN Fact Sheet, 2012) A Jewish patient is awaiting discharge after receiving an open heart procedure. The difference a bachelor’s educated nurse and an associate degree nurse may have on the patient can be profound in this scenario. A bachelors nurse will have a better understanding of the pathophysiology of this patient’s condition, instead of providing instruction on just the patient after care of the procedure the higher level education will allow the nurse to incorporate teaching of the patient’s condition that brought along the cause of the procedure, the nurse will be provide a broader education base to help the patient better understand the treatment and the conditions that they may face. The bachelors nurse will be able to better identify environmental factors, diet and exercise factors, and other stresses that could be changed to promote health wellness for the patient. The bachelors nurse will be more aware of community based health assistance and programs that will help the patient make more positive health changes. The bachelors nurse will be more aware of the patient’s religious requirements and needs, this may help the patient in making better overall health and wellness decisions. Also, BSN nurses have a more in-depth education in regards to ethics and religion, this may provide a more trusting bond between the nurse and patients allowing the patient to see that the nurse is there for providing care not only in his treatment but all aspects of the patient’s wellbeing. The history of nursing provides a great foundation and view on how nursing came into existence and how nursing has always strived for higher education. Before World War II great strides were made for university nursing programs, with the onset of war and the need for nurses, diploma and associates nursing found its place (Creasia and Friberg, 2011). Many feel that the nursing shortage is the reason that diploma and associates nurses programs still exist. Though, with the growing population that has increasing comorbidities it is more important than ever for nurses to have higher education. References American Association of Colleges of Nursing. 2012. Fact Sheet: Creating a More Highly Qualified Nursing Workforce. Retrieved from http://www. aacn. nche. edu/media-relations/NursingWorkforce. pdf American Association of Colleges of Nursing. 2012. The Impact of Education on Nursing Practice. Retrieved from http://www. aacn. nche. edu/media-relations/fact-sheets/impact-of-education Creasia and Friberg. (2011). Conceptual foundations: The bridge to professional nursing practice. (5th ed. ) St. Louis, Missourit: Mosby Inc. Retrieved from http://pageburstls. elsevier. com/#/books/978-0-323-06869-7/pages/47247567 Grand Canyon University. (n. d. ). Registered Nurse to Bachelor of Science in Nursing (RN to BSN). Retrieved from http://www. gcu. edu/degree-programs/registered-nurse-to-bachelor-of-science-in-nursing.

The Weary Blues and Lenox Avenue: Midnight :: essays research papers

â€Å"The Weary Blues† and â€Å"Lenox Avenue: Midnight† by Langston Hughes are two poems written as scenes of urban life. Although these poems were written more than seventy years ago, it is surprising to see some general similarities they share with modern day city life. Dilluted down with word play and irrelevant lines such as â€Å"And the gods are laughing at us.†, the underlying theme is evidently urban life. â€Å"The Weary Blues† and â€Å"Lenox Avenue: Midnight† approach the general topic of urban life from two different aspects also.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"The Weary Blues† speaks of a person hearing a Negro playing the blues on a piano â€Å"Down on Lenox Avenue the other night,†. The poem is centered around this event, explaining â€Å"He did a lazy sway†¦He did a lazy sway†¦Ã¢â‚¬  It seems that Hughes was addressing the common link of Negro’s, urban life, and the blues music seventy years ago; quite a different approach than his other work.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Lenox Avenue: Midnight†, my personal favorite of the two, is more of an outlook on urban life back then, stating that â€Å"The Rhythm of life/ Is a jazzy rhythm,†. There is an uneasy connection between urban life itself and the blues music that was so common during that time in that urban life itself is nothing but the blues and that â€Å"the gods are laughing at us.†   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Lenox Avenue: Midnight† is a more meaningful poem, reaching out to anyone that could relate. In a way it relates to modern day hip-hop in the sense of reaching out to the common people of that culture and time. â€Å"The Weary Blues† on the other hand is more of an observation thing going on in the poem, observing the Negro man playing the blues on his piano. The poems indirectly relate to modern day city life. Instead of the blues, hip-hop has taken its place.

Leo XIII: Rerum Novarum

1. What did Leo say about the poor people? The present age has handed over the working poor to inhumane employers and greedy competitors. (a. 6) He saw the working poor as needy and helpless, (a. 66) And they are insufficiently protected against injustices and violence. (a. 32) 2. What did he want the working poor to understand? He wanted the working poor to understand that the lowest in society cannot be made equal with the highest and that poverty is no disgrace. (a. 37) To suffer and endure is human. (a. 27) The working poor are told not to injure the property or person of their employers and not to forcibly the property of others. (a. 55) 3. What was the moral component of Leo's message? The message to the working poor seems to be aimed at calming and consoling the poor, encouraging them to accept their position in society without rancor and without harm to others. Leo sought to enlist the aid of the working poor in preserving good order. 4. What did Leo say to those who work with the poor? Leo XIII declared that the working poor must be cared for. Employers have clear moral obligations: workers are not to be treated as slaves; the dignity of your workers' human personality must be respected; do not use people as things for gain; do not oppress the needy or the wretched for your own profit. The approach to employers is on a high moral plane, but it is also very practical: you need your poor worker, so work with him harmoniously. It is immoral to treat workers unjustly, and it is also not in the best interest of ownership and management. 5. What was the message to the employers? Leo warns the employers against the pitfalls of being wealthy; pointing out that wealth does not end sorrow and that it is a hindrance to eternal happiness. In view of eternity, what counts is not how much we have but how we use what we have, and we will have to account to God for our use of wealth 6. What did the Pope say to the wealthy? The wealthy are told that their goods are for their perfection and the benefit of others, and they are encouraged to share their goods when they see others in need: when the need is extreme, the demand is of justice: otherwise, the demand is of charity. 7. What was R.N's teachings of unions and strikes? The encyclical comes down strongly in favour of unions, stating that their increase is to be desired. (a. 69) The immediate object of unions is the private advantage of those associated, so that workers are to use their unions to secure increase in goods of body, soul and prosperity. (a. 71) The principal goal of unions is moral and religious perfection. (a. 77) The message about preserving good order is clear and unmistakable, but so is the message about standing up for rights. Leo XIII wanted the working poor to protect their interests, to make demands, to press their claims, and the principal means for doing this was the formation of unions. 8. What did Leo say about working conditions? Wages should never be less than enough to support a worker who is thrifty and upright. (a. 63) Work should not be so long that it dulls the spirit or that the body sinks from exhaustion. (a. 59) The factors in the establishment of hours are listed as: the nature of the work; the circumstances of time and place; the physical condition of the workers. (a. 59) 9. What was his stand on private ownership and property? Private ownership must be preserved inviolate. (a. 23) Must be regarded as sacred. (a. 65) It is wrong for ownership to be limited to a small number of people, and private property must be spread among the largest number of population. (a. 65) And a more equitable division of goods. (a. 66) 10. How did Leo see the role of government? The purpose of government is to cause public and individual well-being. (a. 48) The government must protect the community and it's constituent parts. (a. 52) Protect equitably each and every class of citizens. (a. 49) Give special consideration to the weak and poor. (a. 54) This special care should include the working poor. (a. 54) Improve the condition of workers. (a. 48) Safeguard the well-being and interests of workers. (a. 49) Protection of the goods of the worker's soul. (a. 57) The government's intervention in matters of wages, hours, and working conditions should be avoided. (a. 64) The government does not have the authority to forbid unions. (a. 72) It can oppose, dissolve and prevent unions when their objective is at variance with good morals, justice, or to it that there are no strikes. (a. 56) It should seek to remove the causes of strikes. (a. 56) Government must permit freedom of action to individuals and families. (a. 52) Government should give public aid to families in extreme difficulty. (a. 21) Â · Briefly summarise the popes intention and purpose for the Rerum Novarum. The Popes intention was his conviction that the present ages has handed over the working poor to inhumane employers and greedy competitors. He wanted to help the working poor by setting these rules. These rules help people to know their roles and obligations when dealing with work.

Credible Nutrition Information Essay

It is four in the afternoon and your feeling that daily slow down after a long day. Some people turn to a chocolate bar, cup of coffee, healthy fruit but many are turning to Red Bull for the boost of energy. However, children these days are exposed to more advertisement each day, which as a result has them also drinking Red Bull. Little do they know that they could very well be harming themselves with every gulp. This paper will provide information on sources that have seen these problems and are now trying desperately to education the public Part A I personally would use Google to find background information on the topic. If I could not do so and I had no idea where to do, I would use an encyclopaedia to search related topics on my own without uses them as sources (i.e. Wikipedia). Furthermore, once I have established the direction in which I desire to go about writing the assignment, I would then look for credited or relevant websites, keeping in mind quality over quantity. The three websites I have chosen for this assignment are the following: 1) WebMd.com: This is a very useful websites when you need medical information on health concerns, injuries, diet and much more. The link with regards to this assignment is below: http://www.webmd.com/food-recipes/news/20080924/energy-drinks-hazardous-to-your-health 2) NineMSN.com: This is practically MSN and the Australian Media. I found this article with information provided by the Australian Drug Foundation’s Drug Info Clearinghouse who is sponsored by the Australian Drug Foundation. Furthermore providing a very interesting news report. The link with regards to this assignment is below: http://health.ninemsn.com.au/family/familyhealth/689831/energy-drinks 3) Seattletimes.nwsource.com: This 2010 Pulitzer Prize winning news paper station has reported direct information regarding this assignment. The link with regards to this assignment is below: http://seattletimes.nwsource.com/html/health/2004322357_zhea02energy.html 4) Redbull.com: What better source to use then the information provided by the company itself. Through I could not find any direct information on the actual effects of red bull on children, I did however find out the major ingredient which is a great starting point to relate back to. The link with regards to this assignment is below: http://www.redbull.com/cs/Satellite/en_INT/Products/Red-Bull-Energy-Drink-021242751115866 Part B In order to know if my information is accurate, I would check the sources that I am using. For my sources for example: 1) WebMD is a â€Å"content staff blends award-winning expertise in medicine, journalism, health communication and content creation to bring you the best health information possible.† Furthermore all articles and information is reviewed by an independent medical review board. Additionally I feel that do to the natural and background of this type of website, biasness would not be present. Doctors and medically people alike are all about the health and wellbeing of society and would not give the public false information unless the side effects of the product were not evident to themselves at that time. 2) NineMSN.com and Australian Drug Foundation are both extremely creditable entities. With MSN and the Australian media being extremely creditable as they provide a country with up to date information, on the country itself, the world, health and sports. Whereas the Australian Drug Foundation who is sponsored by the Australian Government would not provide inaccurate information that could affect the public and in this example someone across the world. Furthermore I do feel that the media could and have influenced our population on other topics, but when it comes to health but I feel they are right on this their report in this case. 3) The Seattle Times, a 2010 Pulitzer Prize Award winning for achievements in newspaper journalism, literature and musical composition in America. Thus demonstrating their reputation for correct literature. Furthermore I choice this topic because it was directly related to my topic. Furthermore with the prestige’s award of the Pulitzer Prize winner for being a top journalism and literature newspaper, I feel that with that reputation you would not print information that is false and easily discredited. Thus demonstrating how they would not be bias over this article. 4) Redbull.com is the website of the company Redbull who makes the energy drinks that are directly related to my topic. Additionally, do to Government laws and regulations they are required to provide accurate information on their products and also to provide nutritional ingredients and information panels which include calories etc. However I do believe that Redbull would in fact be bias towards their product. If Redbull was to leave all their dirty laundry out in the open over their product they would not have any business. This is why I could not find any information with regards to children drinking Redbull on their websites. They must be aware of some health implications and chooses not to display this on their advertising website. Part C In order to determine if the person providing the information is a credible source of nutritional information I would have to take into consideration what exactly they are writing. With regards to my paper, i believe I have extremely creditable material through the source I am receiving it. On the other hand, I do not necessarily have extremely creditable individuals in the medical field with regards to medical studies besides doing the same research as myself excluding WebMD as this websites as it is run by a board of doctors. Additionally, I would love to personally sit down and interview RedBull as I do not believe in their product and upon exploring the negative health implications I feel that they should not be able to market their product towards children as it is unsafe. As for my other 3 sources, I CREDIBLE NUTRITION INFORMATION: INDIVIDUAL ASSIGNMENT would love to sit down and throw ideas off of everyone as to other ways we could inform the public. I would love to know of any personal projects that they are also conducting or involved with. After reviewing my information, I conduct that Red Bull is not acceptable for children, and to be honest, I don’t even know if Red Bull should be consumed period. With many much more healthier alternatives such as fruit, dark chocolate and protein shakes, society should impose a proper diet and they will not feel the effects of an afternoon snag in their energy levels. Reference List NineMSN Tuesday, (August 3rd, 2010). Energy drinks: are they safe?. Retrieved from http://health.ninemsn.com.au/family/familyhealth/689831/energy-drinks Nautural Medicines Comprehensive Database Consumer Version 2009. Caffeine. Retrieved from http://www.webmd.com/food-recipes/news/20080924/energy-drinks-hazardous-to-your-health Howard Cohen (April 2, 2008). Kids+ energy drinks= dangerous mix. Retrieved from http://seattletimes.nwsource.com/html/health/2004322357_zhea02energy.html Red Bull. Red Bull Energy Drink. Retrieved from http://www.redbull.com/cs/Satellite/en_INT/Products/Red-Bull-Energy-Drink-021242751115866

buy custom Structure and Development of Australian Curriculum essay

buy custom Structure and Development of Australian Curriculum essay The Australian curriculum defines what the young Australian students are to be taught, and the quality of learning expected from them as they advance through schooling. The structure of the Australian curriculum Generally, the overall structure of the Australian curriculum is constant across learning areas. It entails the following elements: A rationale-It shows the position and intent of the learning area in the curriculum. Aims- They portray the learning imparted in the students from learning the curriculum. An organization overview- It provides an outline of how the curriculum in a particular area will be organized, from Prep to Year 12. Content descriptions-They specify the teaching expected from the teachers, and go hand in hand with elaborations that specify the content descriptions. Achievement standards-They illustrate the quality of learning that is expected of learners and they go along with work samples, which indicate the achievement standards through the annotated work of the students. General capabilities- They illustrate a set of skills, conduct and dispositions applicable across content based on the subjects. Cross-curriculum priorities-They uphold the significance of the curriculum to the students' lives and addresses the present-day issues they encounter. Organization of the Curriculum with regard to: Scope of the Australian Curriculum It is written to explain the growth and maturity of young people across the schooling years. It considers the diverse requirements of the entire Australian students, as well as, the knowledge, skills and understanding that the students are required to learn with regard to cross-curriculum priorities, learning areas and general capabilities. It focuses on design and technology, civics and citizenship, business, health and physical education, information and communications technology and economics. It explains to the teachers the content to be taught, and dictates to the students, what to learn and the level of quality learning expected from them. Its clarity enables schools to decide on how best to execute the curriculum, drawing on amalgamated approaches where essential. They also adopt instructive approaches that account for the students' needs and interests, as well as, of the school and community. Levels of learning The curriculum focuses on offering an entitlement to all students, while recognizing that the students' needs and interests are subject to vary. As such, it aims to support teachers and schools, in response to the varying needs and interests. It conveys what the students need to learn and highlights the extra learning alternatives. The levels of learning in the Australian Curriculum as are as follows: Foundation Year to Year 2 This level entails students ranging from five to eight years of age. The curriculum realizes the significance of building relationships, language and communication. It prioritizes foundation knowledge in children, as well as, understanding and skills required to be developed in the children, so as to increase their chances for progressive learning. Essentially, this level gives priority to numeracy (in Mathematics) and literacy (in English) development, since they are the foundations for advanced learning. Other contexts such as technology, geography, history and science strengthen numeracy and literacy. In this level, students have a chance to expand their affective, cognitive and sensory appreciation of their environment, through creative and exploratory learning. Years 38 Students at this level are normally 8 and 14 years old. The curriculum is organized through defined learning areas. It outlines and promotes connections between learning areas in order to intensify understanding and knowledge, since students are advancing from tangible to intangible thinking. Their thinking processes are more logical and constant, and theybecome more autonomous learners. At this stage, students value the learning they deem as significant to their goals. The transition process from primary to secondary school is accompanied by cognitive, physical, social and emotional changes. Thus, this level entails a more inclusive education. Additional learning is offered in social sciences, humanities, technologies and arts. Students can select extra study areas that match their needs and interests. Years 910 The middle and upper secondary schooling years are a transition to maturity. Students clearly perceive their interests, goals and strengths. At this level, they regard issues of human knowledge and the environment. The curriculum broadens understanding and knowledge in each of these areas. It considers numerous aspects of the students, including opportunities to develop and deepen initial learning, essentially through national cadetships and vocationally oriented courses, in order to augment achievement and uphold student participation. Senior secondary years of schooling (Years 11-12) The curriculum at this level is written for students between 16 to 18 years old, with a view of providing students with better opportunities to make effectual choices, in and out of school. The choices are largely dictated by earlier accomplishments and enjoyment, future training, employment or learning alternatives, and the setting upon which the learning is to transpire. The curriculum offers more specialization opportunities in learning at school, through professional education and training. The Australian curriculum has eight chief learning areas for Prep to Year 12. These are mathematics, English, Design and technology, Humanities and social sciences, Health and physical education, Languages, Arts and Science. How is it related to the various models of curriculum that have been discussed in your texts and readings? As other curriculums, it does not offer a specific approach to teaching. However, it does and should gratify the range of learners. Teachers have a choice to employ learning theories such as Gardners multiple intelligences and Bloom's taxonomy, based on their relevance to the students. An inquiry approach is necessary in History and Science. How does the curriculum relate to various definitions of curriculum i.e. does it encompass a broad view or a very specific view of curriculum? The curriculum is inherently extensive in methods of content delivery. It does not endeavor to offer a specific pedagogy. Instead, it offers a range of examples and views through which to convey the content descriptions. The achievement standards are also extensive, with regard to the accessible assessment modes. Normally, the content gets specific when describing what must be taught in the content, as well as, the achievement standards, which depict the expected levels of achievement. What view is promoted about the purpose or goal of education? The curriculum promotes the view that education plays a vital role in molding the young students, who will assume future accountability for Australia. For it to serve this purpose effectively, education must attend to the personal, social and intellectual development of the young Australian students. A good education is valuable to the students and the entire community, as it justifies their investments of effort, resources and time. Education equips students with skills that enable them to address the constantly varying individual and societal expectations, thus enabling students and society members to be more industrious, sustainable and just. What view does it have about the learner? i.e. How the curriculum is informed by factors such as learning theory, philosophy and human development. The Australian curriculum, both at the local and national levels aims for learners to develop a firm foundation in knowledge and acquire an affirmative perception of skills and morals that will further learning and present a stand on which to construct a solid adult life. The range of learning areas allows tthe learner to advance in the general capabilities, which allows critical and flexible thinking. This creates the capacity for effectual collaboration of students across disciplines, promoting innovation through translation of new ideas into practical applications. With regard to philosophy, the curriculum strives to impart a pre-eminent role to the educational goals and purposes of the young Australian students. It imparts a positive contribution to the general capabilities the young students endeavor to obtain. Its design incorporates health and development as Unit 1's starting point, since numerous learners at this stage are at the initial lifespan phase of youth. The study of human development progresses through the stages, and it aims at expanding and enhancing the youth choices and capabilities, encouraging them to partake in their community's life, as well as in decisions that affect their lives, and allowing them to have access to health, knowledge and decent living standards. What are the processes of teaching, learning and assessment that are valued? Teaching: For effective teaching, teachers must: Partner with parents, health professionals, and other teachers as well, in order to share proficiencies and formulate solutions to alleviate particular problems Shun flawed assumptions about the nature of the needed expertise to be taught to the students, by being conversant with the necessary skills from the education system advisors and from other researchers. Develop a detailed and current program of subject knowledge, along with together with the development of the child and the adolescent. Have an ample understanding of how well each student learns specific skills. This is best achieved by using structured observation. Be well-versed on a variety of approaches from which to draw well-versed pedagogical choices, with regard to the learner's and the context's traits. Learning: Good learning processes entail the following five aspects: Clarifying: Before beginning a task, the learner must know what to do. Exploring and selecting: Before undertaking the task, the learner must mull over the various ways of executing the task, and pick the most suitable way. Acting: The learner must do the task to an appropriate standard. Monitoring: During the action the learner must intentionally check to ascertain that the undertaking is being correctly executed. 5. Assessing and evaluating: Upon completion, the learner must evaluate the entire performance and check for ways the task could be improved. Assessment: Effective processes for assessment incorporate the following: Assessment that directs and supports effectual learning approaches. Assessment that accurately and dependably measures projected learning results, especially in higher education. Assessment and evaluation that identifies and defends academic standards. To what extent does this curriculum cater for the needs of 21st century learners? It does not satisfactorily reflect the goal of the Melbourne Declaration, which is, that young Australian students should become creative, inventive, resourceful and ultimately successful learners. Students should be able to think rationally and effectively assess evidence, in order to solve problems in the numerous learning areas and courses, both independently and collaboratively. The segmentation in the curriculum does not effectively integrate across all the learning areas. The document fails to sufficiently focus on imagination, thinking skills and student engagement. Thus, it fails to sufficiently cater for the needs of the 21st century learners. Conclusion The Australian Curriculum is an effective document that guides the learning and teaching practices in Australia. The efficiency of the scope and structure of the curriculum has been successful over the years, by producing innovative and well-informed students, hence promoting the positive advancement and growth of the Australian Community in its entirety. Buy custom Structure and Development of Australian Curriculum essay

Free Essays on What Is Authority

One day my seven year old sister asked me what authority meant. The reason behind her question was her bad behavior at school the previous day. She in return received a caution slip and had to â€Å"sit by the wall† during recess. This is her schools form of punishment when someone is behaving badly. My mother had tried to explain to her what authority meant. Of course she did not succeed. Seven year old children do not comprehend what their parents are trying to say when they are being punished. At least not my sister. Breaking down the meaning of a word for a seven year-old is more difficult than what many people think it is. I took it upon myself to attempt defining the word authority. Now the â€Å"Webster’s Dictionary† defines authority as, â€Å"group or person with power; an expert.† Obviously a seven year-old would not fully grasp that concept, unless they are a genius. I then looked in a dictionary for children. In that dictionary it defined authority as, â€Å"1. The power or right to make decisions, command, act, or control. The captain has authority over the sailors on the ship. 2. A person or group having this power or right. We reported the car accident to the authorities. 3. A good source of information or facts. That professor is an authority on the life of Abraham Lincoln.† The children’s dictionary gave me an idea on how to explain the word to her. â€Å"Teachers, policemen, parents, relatives, babysitters, etc. all have authority over you,† I told her. I further explained these concepts by placing her in situations where they had authority over her. I figured she would understand it better this way. I started with her experience at school the previous day. She was talking during class and interrupting the teacher’s lesson. She was asked more than once to quit talking. She was even placed in a different seat in which the teacher thought would suit her better. But she continuously talke... Free Essays on What Is Authority Free Essays on What Is Authority One day my seven year old sister asked me what authority meant. The reason behind her question was her bad behavior at school the previous day. She in return received a caution slip and had to â€Å"sit by the wall† during recess. This is her schools form of punishment when someone is behaving badly. My mother had tried to explain to her what authority meant. Of course she did not succeed. Seven year old children do not comprehend what their parents are trying to say when they are being punished. At least not my sister. Breaking down the meaning of a word for a seven year-old is more difficult than what many people think it is. I took it upon myself to attempt defining the word authority. Now the â€Å"Webster’s Dictionary† defines authority as, â€Å"group or person with power; an expert.† Obviously a seven year-old would not fully grasp that concept, unless they are a genius. I then looked in a dictionary for children. In that dictionary it defined authority as, â€Å"1. The power or right to make decisions, command, act, or control. The captain has authority over the sailors on the ship. 2. A person or group having this power or right. We reported the car accident to the authorities. 3. A good source of information or facts. That professor is an authority on the life of Abraham Lincoln.† The children’s dictionary gave me an idea on how to explain the word to her. â€Å"Teachers, policemen, parents, relatives, babysitters, etc. all have authority over you,† I told her. I further explained these concepts by placing her in situations where they had authority over her. I figured she would understand it better this way. I started with her experience at school the previous day. She was talking during class and interrupting the teacher’s lesson. She was asked more than once to quit talking. She was even placed in a different seat in which the teacher thought would suit her better. But she continuously talke...

Welcome to The Essay Experts MBA Admissions Blog!

Welcome to The Essay Experts MBA Admissions Blog! The Essay Expert looks forward to providing value to MBA and EMBA applicants in two major ways: 1) by offering MBA admissions consulting services and 2) by sharing interesting and useful information in our MBA Admissions Blog. This blog is a forum to discuss issues of concern to MBA and EMBA applicants. We look forward to sharing our take on a wide range of issues so that you will be poised for success as you enter the application process. Youll see many items here written by our newest and most senior admissions consultant, Larry Sochrin. Larry is one of the most experienced MBA admissions consultants in the business, having worked in this field for over 14 years. He holds an MBA from Wharton, and previously interviewed applicants to the school as an alumnus. A senior trainer, Larry has delivered seminars for groups of admissions consultants on topics ranging from interviewing to applying to international MBA schools. He has also given training seminars for prospective business school applicants, as well as for firms who offer admissions consulting support as an employee benefit. Larry has guided clients through several thousand MBA applications. He has answers to just about every possible question you might encounter as you go through the admissions process. Category:UncategorizedBy Brenda BernsteinNovember 17, 2011

Comprehending As Well As Critiquing and Valuing Evidence Article

Comprehending As Well As Critiquing and Valuing Evidence - Article Example For proper creation of digital stories, Choi indicates some principles that should be followed. These includes thinking about the purpose of using digital storytelling, analyzing the reading content, making a storyboard, and finding the best image to provide visual background information (Choi, 2012). Key problems of digital story telling includes lack of assessing the computers, lack of technical expertise for teachers and students, and long time spent in creating stories. Choi concludes that ESL/EFL teachers who want to incorporate digital storytelling in classrooms should have the ability to develop appropriate and context digital stories. One of the positive aspects of this article is that Dongseok Choi clearly describes the importance of using the latest technology in storytelling. The author uses literature from other sources such as Jessica, Beatham, and Roney among other to show comparison. However, the comparison among the major contributors could be done in a better way by use of graphs which lacks in the article. This article provides clear picture of how teachers should be computer literate for them to be productive especially when dealing with students. In order for teachers to prepare their ESL/EFL students to appropriately communicate, it is vital to be prepared just as the way the teachers require the scheme of work for any other lesson. The article Web 2.0-Assisted Language Learning: Using Technology to Enhance Reading Comprehension, by Fatemeh Behjat, Mohammad Sadegh Bagheri, Mortaza Yamini was written in Islamic Azad University. The article that involved 113 male and female participants majoring in English in Islamic Azad University, indicates the extent to which web 2.0 is useful to improve EFL students’ reading comprehension (Fatemeh, Mohammad and Mortaza, 2012). The article research question was which of the web2.0 tools, weblogs or wikis

Psychology - Memory, Attention & Performance Essay

Psychology - Memory, Attention & Performance - Essay Example ory serves as a filing cabinet in our brains but one that only holds files for a short period of time, up to a minute or so without having practiced or rehearsed information. After such time, those memories (files) are either discarded completely as they are either not important and not worth remembering or are not properly filed into long term memory, or they are in fact filed into our long term memories from short term memory. The capacity of short term memory is limited as is its ability to hold information for long periods of time. Long Term memory has not only a much larger capacity than sensory and short term memory, but also a much longer retention ability. In some cases, long term memory can retain information for a lifetime. Such can be the case with a phone number that is practiced within the an individual’s memory though repetition, this number may remain in the person’s long term memory for the span of their entire life. The types of long term memory are implicit memory and explicit memory. Most memory that we can actually readily access is considered explicit memories. Explicit memories can be grouped into either declarative or episodic memories. Episodic memories deal with personal events whereas declarative memory deals with general but factual information. Implicit memory is more subconscious memories that we don’t necessarily realize that we remember but that does in fact influence our behaviors. Reasons why the memory of a healthy person may fail can be environmental such as medication induced memory loss. Some analgesics (pain killers) and anti -anxiety medications can cause memory loss in healthy persons. In many cases, memory loss can be due to a normal aging process, â€Å"People with memory loss due to something other than normal aging, such as Alzheimers disease, may feel that somethings not quite right, but theyre unable to pinpoint whats bothering them. Rather than call attention to a memory lapse, they may behave as if

One Legal Stop Essay Example | Topics and Well Written Essays - 1000 words

One Legal Stop - Essay Example Subsequent questioning reveals that the subjects are offering conflicting statements regarding their presence in the area, and the officers arrest the suspects for loitering and prowling. A search of the vehicle reveals that it contains stolen property from the robbery. Reasonable Suspicion. While police officers have no right to harass or detain citizens without probable cause, they do have broad latitude in deciding if individuals at a particular scene may be questioned when circumstances warrant a reasonable suspicion that a crime has been committed. There are two things that contribute to a justifiable cause for reasonable suspicion; the actions taken by individuals when they see police officers and the areas in which they are located when they encounter law enforcement. When a person runs from the police while in a dangerous area, the officers have a duty to investigate. The United States Supreme Court has specifically stated that "mere flight is not enough to create 'reasonable suspicion,' but...when the flight is 'unprovoked' and can be shown to have taken place in a 'high crime area,'" an officer is justified in stopping and frisking the individual (Williams, 2000, p. 381). In fact, the Chief Justice wrote that "[h]eadlong flight-wherever i t occurs-is the consummate act of evasion: it is not necessarily indicative of wrongdoing, but it is certainly suggestive of such" (Williams, 2000, p. 381). In this case, the officers were patrolling a high-crime area after news of a robbery. When the four subjects saw the officers, they immediately got into their car and drove away. This act of evasion, combined with the location of the activity, gave the officers completely reasonable suspicion of the need to investigate further. Their pursuit of the individuals was proper and legal. Reasonable Officer Conduct. Police officers are vested with significant authority over citizens. With that power comes the responsibility to act lawfully and reasonably. When police officers act reasonably and in good faith, they have latitude in the evidence they discover. The law says that any evidence uncovered by an illegal search is not admissible in a court of law. The reason for this rule is to "deter unconstitutional police conduct" (Feinman, 2000, p. 315). It must be noted, however, that even if the police do conduct an unreasonable or unlawful search, the evidence they uncover is still useable in the prosecution of the suspect if the police believed they were acting lawfully. Feinman goes on to point out that when police officers find evidence "in a good faith belief that their acts are constitutionally permissible, the criminal process should not be denied the benefits of using the evidence" (2000, p. 315). Here, the police officers acted reasonably and appropriately. Havi ng encountered the suspects loitering in a high-crime area, then seeing them attempt to evade, the officers made a legal stop. During the course of speaking with the subjects, the officers attempted to discover the truth of why the suspects were in the area. As discussed below, the search of the suspect's

Marketing Strategy Development Process of Imaging Outpatient Assignment

Marketing Strategy Development Process of Imaging Outpatient Diagnostic Center - Assignment Example Furthermore, many procedures and tests in an outpatient center take place in a few hours hence the ability to serve as many clients/patients as possible gives the business an edge. The center establishes a diagnostic and examining tool that uses low-energy x-rays to scrutinize the human breast. Most importantly, Quality Imaging has recently added an all-digital screening mammography in the offices as a step to ensure it delivers best quality care to patients. Digital mammography gives highest resolution images useful in detecting breast cancer in its earlier development stages. In fact, the images appear on radiologist’s computer in a matter of seconds. The ability to use all-digital screening mammography is an improvement from the traditional diagnostic system, which also involved physical examination of the human breast. It is also significant to note the system has no waiting time for the film to develop, which implies patients wait less time to know test results. In addition, digital mammography allows the radiologist to analyze breast images with the help of special high-resolution monitors. Further, it is possible to adjust monitors for contrast, brightness and zoom depending on requirements. One of the major benefits of this technology is the ability to manipulate images. Moreover, there is reduced the need to retake due to under or over exposure, the result of which saves time lowering a patient’s exposure to X-rays. The center has an ever-open laboratory center that helps diagnose varieties of illness. Laboratory services are accessible to patients referred to Quality Imaging or those interested in lab tests conditions. In the lab, patients are tested for a number of illnesses, which include blood tests and tests for various infections. There is a follow-up process that accompanies testing to ensure treatment if the need arises. Nonetheless, no appointment is necessary to have one enjoy laboratory services.

Successful Enterprise in Russia Essay Example | Topics and Well Written Essays - 3250 words

Successful Enterprise in Russia - Essay Example However, Gorbachev created so-called cooperative enterprises that were allowed by the government. Highly volatility was observed in the institutional environment of the Russia. In many regions, market economy in support of weak institutions, and large variations were found regionally. In other words, the development of the private sector was affected by the corruption, bureaucratic harassment, as well as, racketeering adversely. Furthermore, financial intermediaries that were developed poorly also affected the development of the sector. "There is a push in Russia to advance the cause of the entrepreneur by providing classes that assist the population in learning how to develop their own business. Reports indicate that other European Universities will see as many as 70% of their higher education centers providing classes on business development". (Lindsay, 2006) Entrepreneurial development was not considered by the inherited ideology of the Russia, which was similar to a number of other centrally planned countries of the world. In the Soviet, speculators were equated with the period entrepreneurs. Furthermore, profit making by these entrepreneurs was considered as a criminal activity. Independent innovative culture was stifled by the ideology of the Soviet state. On the other hand, development of a punishment-oriented culture was done by the ideologists. In the result, corruption was created by the discretionary power of the officials. Bureaucratic means were used for the running of the economy. Thus, the appetite for risk taking was suppressed by the concentration of reward on plan attainment. (Ellman, 1994) "Throughout the history of enterprises Russian entrepreneurs did a remarkably good job of seeking out profit opportunities". (Paul, 1987) As a result, informal norms and values were combined with the weakness of formal institution enforcement, and a less-conductive environment was created in the result, which affected the development of new entrepreneurial firms adversely. In this regard, a number of existing barriers to entrepreneurship that are being confronted presently have been pointed out by many authors. Property rights enforcement has been lack in the Russia, which is one of the examples of these barriers. It has also been pointed out that the government officials have enriched their personal needs by the corrupt behavior that has characterized the grabbing hand model of government intervention, which has been emerging in the present Russia. Although the facilitation of exchange reducing transaction costs has been the one of the objectives behind the designing of the formal rules, different ways can affect the individuals, as well as, groups by them. "According to --------- As individuals -- and increasingly, collectively in grassroots organizations -- entrepreneurs in Russia are fighting back against the mediocrity and parasitism that is endemic in the country's public and commercial life. They are ideal fighters because entrepreneurs are the first to feel

Marketing Strategy Development Process of Imaging Outpatient Assignment

Marketing Strategy Development Process of Imaging Outpatient Diagnostic Center - Assignment Example Furthermore, many procedures and tests in an outpatient center take place in a few hours hence the ability to serve as many clients/patients as possible gives the business an edge. The center establishes a diagnostic and examining tool that uses low-energy x-rays to scrutinize the human breast. Most importantly, Quality Imaging has recently added an all-digital screening mammography in the offices as a step to ensure it delivers best quality care to patients. Digital mammography gives highest resolution images useful in detecting breast cancer in its earlier development stages. In fact, the images appear on radiologist’s computer in a matter of seconds. The ability to use all-digital screening mammography is an improvement from the traditional diagnostic system, which also involved physical examination of the human breast. It is also significant to note the system has no waiting time for the film to develop, which implies patients wait less time to know test results. In addition, digital mammography allows the radiologist to analyze breast images with the help of special high-resolution monitors. Further, it is possible to adjust monitors for contrast, brightness and zoom depending on requirements. One of the major benefits of this technology is the ability to manipulate images. Moreover, there is reduced the need to retake due to under or over exposure, the result of which saves time lowering a patient’s exposure to X-rays. The center has an ever-open laboratory center that helps diagnose varieties of illness. Laboratory services are accessible to patients referred to Quality Imaging or those interested in lab tests conditions. In the lab, patients are tested for a number of illnesses, which include blood tests and tests for various infections. There is a follow-up process that accompanies testing to ensure treatment if the need arises. Nonetheless, no appointment is necessary to have one enjoy laboratory services.

Character Write Up Essay Example | Topics and Well Written Essays - 2500 words

Character Write Up - Essay Example Bury my Heart at Wounded Knee is a movie based off a book, that considers the story of how the West was won from the perspective of those who were in the West. In essence, the movie does not examine how the white man ‘won’ the West, but how Native Americans lost it. One of the most significant aspects of this film is that it takes an in-depth look at the way that Native Americans felt about the White man’s intrusion onto their lands and their responses to it. Black Robe tells of the same tension between White man and Native Americans, although in this case the story is set in Canada. Most importantly, however, Black Robe takes a different perspective on Native Americans. In this case, many of the actions and interactions of the Native Americans are painted in a harsher light and few explanations are given for many of their actions. The purpose of this essay is to examine these two movies from a personal and contemplative perspective, considering what the struggles and portrayals of the various sides mean to me as a person. I will examine the way in which the viewpoints presented in these movies contribute to my own understanding of America and Canada’s history, and of the process of colonization itself. To do this, I will consider the perspectives of two characters in depth. These characters are Sitting Bull, the Lakota chief from Bury my Heart at Wounded Knee and Father LeForgue, a Jesuit missionary from Black Robe. Through these perspectives, I will consider my own thoughts on the struggle between Native Americans and the white culture and its domination. Sitting Bull Bury my Heart at Wounded Knee considers a later point in time and a critical event in American history, as well as the actions from both sides that led up to this point. In this movie, Sitting Bull is a critical character, fighting for the chance for Native Americans to retain their own culture and land. One of the most significant aspects of the film is that it shows the perspective of the Native Americans as their lands were invaded, while making the White man appear to be the barbaric group. The film opens with a fight between soldiers and the Indians in which both sides appear to be equally savage. The scene ends with American soldiers being surrounded and it is revealed that 261 Americans were killed. However, it becomes evident that the entire purpose of the Americans’ attack to begin with was to drive the Native Americans off their land, so that the gold that had been discovered there could be reached. Sitting Bull is one of the remaining Native American chiefs that resist the spread of the White man, and the attempts of the Americans to centralize them. There are several options that are before him and his tribe. He can fight the Americans, as they have been doing, killing White men and being killed or his tribe can move to a reserve and share in the culture of the White man. Finally, there is the risk that continuing to fight the White man would eventually result in the demise of the tribe and the Native American way of life. Sitting Bull perceives the policies and approaches taken by the Whites to be contradictory, full of change and deceit, and that the Whites do not intend to allow the Native Americ

.Northwest Airlines Essay Example for Free

.Northwest Airlines Essay 1).Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers. Northwest Airlines utilized _____ to identify these customers. 2) Minute Maid sees research as the fundamental first step in any business decision, and it created proprietary methods for conducting research. At what level of the hierarchy of business decision makers does Minute Maid operate 3) Which of the following questions is considered first when discussing a management dilemma 4) The goal of ethics in research is to _____. 5) _____ occurs when the participants are told only part of the truth or when the truth is fully compromised. 6) The process of stating the basic dilemma and then developing other questions by progressively breaking down the original question into more specific ones is called the _____. 7) The fundamental weakness in the research process is _____. 8) Which type of management question asks what do we want to achieve 9) In the Southeast, the potato chip market share held by the Lays brand is 46. This is an example of _____. 10) An increase in hours of television viewing leads to increases in the sales of snack foods. This is an example of a _____. 11) To be categorized as a customer, an individual must have a history of shopping at the establishment at least twice before the start of the study with expenditures of more than 10. RES/351 Final Exam. This is an example of _____. 12) James is entering data on client gender. Because the values entered reflect male or female, this variable is _____. 13) Which variable in an experiment is the variable expected to be affected by the manipulation 14) Qualitative research seeks to _____ theory while quantitative research _____ it. 15) Which of the following is true of quantitative research 16) The use of a control group in experimentation _____. 17) What is the first step in conducting an experiment 18) Data originating from studies that are conducted by others and created for a purpose different from the purpose of the study for which the data are being reviewed are called _____ data. Res 351 final exam 19) The goal of a formal study is to _____. 20) A _____ scale is a scale that scores an object or property without making a direct comparison to another object or property. 21).What type of data is produced by simple category scales

Disadvantaged Health Status of Indigenous People

Disadvantaged Health Status of Indigenous People Why are indigenous people in Australia still disadvantaged with regard to health and community services? The status of Indigenous health in contemporary Australia is a result of historic factors as well as contemporary socio-economic issues (Hampton Toombs, 2013, p. 1). The deficient health stature of Indigenous Australians is a contemporary consequence of their historical treatment as Australias traditional owners and as of a result of cultural issues that impact on the acceptance of health and community services. This historical treatment and cultural issues has led to Indigenous Australians experiencing social disadvantages, significantly low socio-economic status, dispossession, poverty and powerlessness within contemporary Australian society. Previous to the invasion and colonisation by the British on January 26, 1788, the indigenous people were the carers of Australia and the Torres Strait for a period of over 60,000 years. During this time, it is suggested that Indigenous Australians lived relatively prosperous lives and enjoyed generally better health than most people living in Europe (Hampton Toombs, Indigenous Australian concepts of health and well-being, 2013). Indigenous Australians mortality was greatly affected by the considerable loss of lives caused by the direct conflict with the British and by the arrival of introduced diseases, especially smallpox. The impact of this loss extended far beyond the immediate victims of disease, affecting the very fabric of Indigenous societies through depopulation and social disruption (MacRae, et al., 2012). Traditionally, Indigenous Australians had complete freedom over all parts of their lives such as, ceremonies, spiritual practices, medicine, social relationships, management of land and law and economic affairs (Saggers Gray, 1991). Along with the impacts of introduced diseases and conflict, Indigenous Australians also experienced harmful effects related to disconnection from Country due to the spread of colonists and their subsequent political policies. For an Indigenous Australian, Country is not just physical territory but the central aspect of their identity (Hampton Toombs, Racism, colonisation/colonialism and impacts on indigenous people, 2013). Occupation and colonialism impacted far beyond the physical, as Indigenous Australians had their culture devalued, traditional food sources destroyed, and were separated from their families and in some cases entire communities were expelled. This caused separation or loss of languages, beliefs and social structures which form the fund amental basis of Indigenous cultures. The current condition of Indigenous health has been impacted negatively by the stolen generations and other past government practises and for many Indigenous Australians, the ongoing effects have created other social, emotional and physical disadvantages. These disadvantages are evident through the social determinants of health, including; economic opportunity, physical infrastructure, and social conditions that influence the health of individuals, communities, and societies as a whole. Inequalities in these are especially evident in education, employment, income, housing, access to services, social networks, connection with land, racism, and incarceration rates. In all of these factors, Indigenous Australians experience considerably lower rates than non-Indigenous Australians, with the most disturbing being that Indigenous Australians have a drastically lower life expectancy rate and overall health status, than non-Indigenous Australians. For indigenous people, the rate of chronic disease is still 2.5 times higher than that of other Australians and they die 15 to 20 years younger than those in mainstream Australia (Australian Health Ministers, 2004). More than half of these figures are caused by chronic diseases such as heart disease, stroke, diabetes, chronic respiratory disease and kidney disease. The majority of these chronic diseases are preventable and while research is continuing to find ways to reduce the risk factors, issues such as smoking, alcohol and substance abuse, diabetes, chronic kidney disease, and promoting healthy eating and active lifestyles are still major challenges in Indigenous communities throughout Australia. Healthy living choices are not easy for people living in remote communities which results in a high incidence of preventable chronic disease. Good nutrition is fundamental to the maintenance of general well-being and the prevention of sickness and disease. It plays an imperative role in pregnancy and early childhood, prevents obesity and type 2 Diabetes and can lower the risk of recurrent heart disease by up to 70%. However, remote communities face many barriers to healthy eating, including isolation, the high cost of food, the variable supply of fresh food, lack of community town infrastructure and inadequate health promotion support, are just a few of these barriers that prevent community people from being able to make healthy living choices All of these inequalities, combined with the social attitudes towards Indigenous Australians and their health in contemporary Australian society, contribute to the difficulties Indigenous Australians have accessing satisfactory healthcare. The provision of adequate healthcare for Indigenous Australians can be difficult as many service providers do not understand how Indigenous Australians view or understand health and many health services are not as user-friendly or culturally appropriate for Indigenous people as they are for non-Indigenous people. This adds to higher levels of disadvantage and a greater hesitance to utilise these services. The traditional Indigenous outlook on health is holistic. It integrates everything significant in a persons life, including land, environment, physical body, community, relationships, and law. Health is the social, emotional, and cultural well being of the whole community and the concept is therefore linked to the sense of being an Indigenous Aust ralian. Specific issues such as reducing the incidence of chronic disease requires a significantly greater effort in coordinating collective strengths, creating and delivering preventative programs and primary health care for Indigenous communities and while great work is being done, more efforts are required to reduce the high incidence of chronic disease on Indigenous people and communities. When designing and developing services to meet the needs of our Indigenous people, close collaboration and consultation with the people for whom the service will be provided is vital. It is important to remember that policies and practises of the past have had major adverse impacts on the health of contemporary Indigenous Australians, and these impacts have contributed significantly to the inequalities present in Indigenous and non-Indigenous health status. However, whilst health disadvantages experienced by Indigenous Australians are considered to be historical in origin, the perpetuation of the disadvantages relies heavily on contemporary structural and social factors. As a result of our history and because of the continuing disadvantage, our people have needs that differ from those of mainstream Australians. Therefore, it is also imperative that we acknowledge and respect the impact of events and issues in Indigenous peoples history when designing and delivering these services.

Feminist Perspective of Heart of Darkness :: Feminism Feminist Women Criticism

Feminist Perspective of Heart of Darkness   In Joseph Conrad’s novel Heart of Darkness, Marlow’s view of women embodies the typical 19th century view of women as the inferior sex. There are only three relatively minor female characters in Heart of Darkness: Marlow’s aunt, Kurtz’s mistress, and Kurtz’s "Intended." Marlow mentions these female characters in order to give the literal aspect of his tale more substance. While they definitely play specific roles in the story, they do not relate with the primary theme of the story.   The primary theme focuses more on how Marlow’s journey into the heart of darkness contrasts the "white" souls of the black people and the "black" souls of the whites who exploit them, and how it led to Marlow’s self-discovery. In the beginning of Marlow’s story he tells how he, "Charlie Marlow, set the women to work--to get a job." He tells this in the context that he was so desperate to travel in the trade industry that he did what was unthinkable in those times: he asked a woman for financial assistance. The woman, his aunt, also transcended the traditional role of women in those times by telling Marlow that she would be delighted to help him and to ask her for help whenever he needed it. This incident did not have much to do with the symbolic theme of the story; it simply served to tell the reader how Marlow managed to be able to travel to the Congo. On a higher level, it was intended by Conrad to illustrate Marlow’s opinion of women’s inferior role in society, which embodied traditional 19th century society. The two other female characters are not mentioned until much later in the story, after Marlow has arrived at the Inner Station. When Marlow reaches this point in his tale, he jumps ahead and tells a little bit about The Intended, Kurtz’s fianceà © who was to marry Kurtz when he returned. The Intended woman does not appear until the very end of the novelette, in which Marlow visits her and lies to her about Kurtz’s dying words. The Intended had a more significant role in the story than Marlow’s aunt; however, her role as a whole was somewhat limited and did not affect the main theme of the story. The third female character, Kurtz’s African mistress, is briefly mentioned two times near the end of the novel. Feminist Perspective of Heart of Darkness :: Feminism Feminist Women Criticism Feminist Perspective of Heart of Darkness   In Joseph Conrad’s novel Heart of Darkness, Marlow’s view of women embodies the typical 19th century view of women as the inferior sex. There are only three relatively minor female characters in Heart of Darkness: Marlow’s aunt, Kurtz’s mistress, and Kurtz’s "Intended." Marlow mentions these female characters in order to give the literal aspect of his tale more substance. While they definitely play specific roles in the story, they do not relate with the primary theme of the story.   The primary theme focuses more on how Marlow’s journey into the heart of darkness contrasts the "white" souls of the black people and the "black" souls of the whites who exploit them, and how it led to Marlow’s self-discovery. In the beginning of Marlow’s story he tells how he, "Charlie Marlow, set the women to work--to get a job." He tells this in the context that he was so desperate to travel in the trade industry that he did what was unthinkable in those times: he asked a woman for financial assistance. The woman, his aunt, also transcended the traditional role of women in those times by telling Marlow that she would be delighted to help him and to ask her for help whenever he needed it. This incident did not have much to do with the symbolic theme of the story; it simply served to tell the reader how Marlow managed to be able to travel to the Congo. On a higher level, it was intended by Conrad to illustrate Marlow’s opinion of women’s inferior role in society, which embodied traditional 19th century society. The two other female characters are not mentioned until much later in the story, after Marlow has arrived at the Inner Station. When Marlow reaches this point in his tale, he jumps ahead and tells a little bit about The Intended, Kurtz’s fianceà © who was to marry Kurtz when he returned. The Intended woman does not appear until the very end of the novelette, in which Marlow visits her and lies to her about Kurtz’s dying words. The Intended had a more significant role in the story than Marlow’s aunt; however, her role as a whole was somewhat limited and did not affect the main theme of the story. The third female character, Kurtz’s African mistress, is briefly mentioned two times near the end of the novel.

Chemical Kinetics Lab Raport Paper

FE 106 GENERAL CHEMISTRY EXPERIMENT-3 CHEMICAL KINETICS PREPARED BY BURAK COBAN PURPOSE: In this experiment we will study the rate of decomposition of hydrogen peroxide to form oxygen according to the net equation: 2H2O2 (aq) 2H2O(l) + O2 by measuring the rate at which oxygen evolved, we will investigate how the rate changes with varying initial concentrations of hydrogen peroxide and iodide catalyst. After we will study the affect of changing its concentration the rate oxygen evolution.At the end of experiment we will summarize our results by attempting to write a rate law for the reaction, showing the defences on the concentrations of H2O2 and I. THEORY: Chemical reactions can be fast (think of any explosion ) or slow . It is very important to understand what is affecting the rate of the reaction and what is the mechanism of the reaction with such knowledge, we can often control a reaction to proceed at just the speed we need. we can thus avoid an explosion or speed up a reaction t hat seems too slow. In this chapter we start out by discussing rates of reactions and the rate law.The rate law indicates the affect that the concentration of the reactants has on the reaction rate. In general, adding more of a reactant speeds things up (rather like pushing the gas pedal to put more gas into the car engine ). But how much faster is the reaction if say the concentration of a reactant is doubled ? the rate law will help us answer such equations. Another way to affect the rate of a reaction is to change the temperature. We refrigerate food to slow the rate of bacterial metabolism that can cause food to spoil. If we want food to cook faster, we increase the heat.We also look at why some reactions seem to need a â€Å"kick start,† although once started, they continue to react. We will examine the activation barrier to reactions and its implications. Rate laws and kinetics experiments also tell us a lot about the mechanism by which a reaction occurs. Understanding the mechanism gives us another way to control the reaction. This knowledge enables us to design better catalyst or to create new compounds (such as new pharmaceuticals) that will be more effective. Differential Rate Laws: In many reactions, the rate of reactions changes as the reaction progresses.Initially the rate of reaction is relatively large, while at very long times the rate of reaction decreases to zero. In order to characterize the kinetic behaviour of a reaction, it is desirable to determine how the rate of reaction varies as the reaction progresses. A rate law is a mathematical equation that describes the progress of the reaction. There are two forms of a rate law for chemical kinetics: the differential rate law and the integrated rate law. The differential rate law relates the rate of the reaction to the concentrations of the various species in the system.Differential rate laws can take on many different forms, especially for complicated chemical reaction. However, most c hemical reactions obey one of three differential rate laws. Each rate law contains a constant, k, called rate constant. The units for the rate constant depend upon the rate law, because the rate always has units of mole L-1 sec-1 and the concentration always has units of mole L-1. Zero – Order Reaction: For a zero order reaction, the rate of reaction is a constant. When the limiting reactant is completely consumed, the reaction abrupt stops. Differential rate law: R=k The rate constant. k , has units of mole L-1 sec-1. First – Order Reaction: For first order reaction, the rate of reaction is directly proportional to the concentration of ane of the reactants. Differential rate law: R = k[A] The rate constant, k, has units of sec-1. Second – Order Reaction: For a second reaction, the rate of reaction is directly proportional to the square of the concentration of one of the reactants. Differential rate law : R = k [A]2 The rate constant, k, has units of L-1 sec-1. MATERIALS: ? Funnel, Florence flask, Beaker, Pipette ? Thermometer, ring stand, ? Distilled water 0,2M KI, H2O and H2O2 ? Burette, Rubber stopper, rubber tubes. PROCEDURE: Part A: ? 10 ml 0,2M KI and 15 ml distilled water was taken the flask. ? Flask was swirled until the solution comes to the bath temperature. ? After that 5 ml % 3 H2O2 was added quickly and stopper the flask. ? One of us swirled the flask in the bath, other one observed the change of the volume. ? Other one recorded the time when approximately 2 ml of the gas was evolved. Part B: ? Same experiment was done by using; 10 ml of KI + 10 ml of H2O + 10 ml of H2O2 Part C: ? Same experiment was done by using; 20 ml of KI + 5 ml of H2O + 5 ml of H2O2DISCUSSION: In this experiment, we discussed the rate of reactions. Reaction rate changed with kinds of reactant. For example in part A we put 10 ml KI and 15 ml distilled water an the other hand; in part B we put 10 ml KI ,10 ml H2O and 10 ml H2O2. After we determined. We saw that part A is slower than part B for this reason we can say rate is changed by nature of reactants. Another important effect is temperature. If temperature is high value reaction finish quickly. Maybe our results were effected temperature Because we put flask in heat water and rate of reaction is faster than low temperature. REFERENCES: GENERAL CHEMISTRY:PETRUCCI & HARWOOD = QUESTIONS = 1. Chemical kinetics is the study of the speeds, or rates, of the chemical reactions. A small number of factors control how fast a reaction will occur. Investigation of these factors provides clues to the ways in which reactants are transformed into products in chemical reactions. Some of the factors that influence the rate of a reaction are: ? Concentration; ? Pressure (particularly for reactions involving gases); ? Temperature; ? Surface area (for reactions involving solids); ? Catalyst; 2. The rate of reaction; R= 1/3*[d[A] / dt] = -1/2 *[d[B] / dt] =1/4* [d[C] / dt] = d[D] / dt . in this experi ment we will investigate concentration of substance according to the rate of reaction. The rate of reactions are effected temperature, pressure of gases, concentrations and volume when one of products appears or one of the reactant is wed up. 4. 50 ml 2 MA 20 ml water added 30 ml 4 MB Initial conc. Of [A] =M=n/V n= 0,05*2=0,1 mol A Initial conc. Of [B] M = n/V n= 0,03*0,12 mol B After mixing; V total =100 ml = 0,1 L Final conc. Of [A] M= 0,1 / 0,1 = 1M A Final conc. Of [B] M =0,12 / 0,1 =1,2M B ———————– R= k R= k[A] R = k[A]2

Ethics case study Essay

1) What are Joseph’s ethical problems? Joseph is faced with some ethical problems such as honesty, conflicts of interest, fairness and bribes. He found out that Carl and other employees were using (kickback) with their customers. Even if the Alcon’s hand book didn’t say anything about the kickback, but it include this statement† our company stands for the right thing at all time and giving our customers the best products for the best price† so Joseph and the employees known that the kickback is unethical and do not represent the company policy of doing the right thing for their customer because he known that kickback reduce fair completion, which eventually leads to reduced quality and increase prices for customers. 2) Assume that you are Joseph and discuss your options? Joseph should address the situation with Carl and the other employees to explain to them the ethical problem with the kickback, try to inform them that is not acceptable to continue in it and the problems that it can cause, if this didn’t work he directly should report this behavior to the president of the company because not reporting this can make him lose his job or faces criminal charges. 3) What other information do you feel you need before making your decision? Some the information that are needed to make decision are to know for how long this action is going on is it for long time or not .how they mange to hide this act form the manger of the company, try to understand how, why and when this act started. 4) Discuss in which business areas the ethical problems lie. There are many ethical problems in this situation for example: Abusive behavior which can be seen in the respond of Carl when Joseph converts him with the information that he found. Conflicts of interest which exist when individual must choose whether to advance his own interest; Joseph was facing this because he was afraid that if he repots this it will affect his wife new job. He also facing bribery ethical problem which in retune of his silent his wife will having the job. Fraud Joseph could be engaged in deceptive practices to advance his own interests. Also he will be lying and not honesty.

The Body Shop

The Body Shop Table of contents Introduction  :2 Section A3 A comprehensive strategic analysis of the industry  :3 Question 13 1)The external strategic analysis of The Body Shop3 1. 1 ° Synopsis of the beauty industry: Macroenvironement and trends3 1. 2 ° The competition: immediate industry and competitive environment5 1. 3 °The key success factors of the beauty industry and The Body Shop7 1. 4) The SW(OT) analysis of The Body Shop8 Question 2:8 Applicability and effectiveness of new CEO Patrick Gournay’s strategies8SECTION B10 Question 3:10 Vision and Mission10 Question 4:11 Financial and strategic objectives:11 Question 5:12 Corporate and business strategies12 Question 615 Balanced scorecard for The Body Shop15 References Introduction The cosmetic industry is one of the biggest industries in the world. The worldwide annual expenditures for cosmetics is estimated at U. S. $18 billion. There is a strong competition in this industry all over the world. To compete and obtain a competitive advantage, companies have to invest a lot.They always have to innovate, to invest in advertising campaign in order to be known and to be successful. The Body Shop decided to be different, their products are natural, it is an ethical organisation, associated with environmental friendliness. But how The Body Shop takes part in the cosmetic industry? What are their vision and mission and what strategic directions should be recommended to the Body Shop in order to perform successfully in this industry? Section A A comprehensive strategic analysis of the industry Question 1The cosmetic industry is a very aggressive and challenging market, in order to be more competitive and to gain market shares and customer loyalty, companies as The Body Shop have to understand their environment. After analysing the external environment (major trends of the industry, competitors and driving forces), the key success factors as well as the strategic issues will be evaluate, in order t o provide a SWOT analysis. 1) The external strategic analysis of The Body Shop 1. 1 ° Synopsis of the beauty industry: Macroenvironement and trendsThe PEST model in as interesting tool to understand and study all the components and trends that affect the beauty industry. This environment analysis permits us to understand the strategy of beauty brands as The Body Shop. To identify the importance of each components of the industry, it is necessary to quantify them. In the last column, O will represents â€Å"opportunity† however T will represent â€Å"threats†. Moreover, a number will be associated to see the impact of each element. PESTE model for the Body Shop |Importance of the regulations concerning the launching of new |T 5 | |Political environment (legislation and |products in the markets: (allergies†¦) | | |regulations) | | | | | | | | | | | | |Globalisation (driving force) |T8 | | | | | | |Strong local and foreign competition |T9 | | | | | | |Increas e in prices | | | | |T6 | |Economic and international environments |Increase in the budget bound for beauty | | |(general economic conditions) | |O6 | | |Cosmetic industry: huge market | | | | | | |Alliance groups in the cosmetic industry to attract new customers |O8 | | |(driving force) | | | | |O7 | |Societal environement (societal values and |Growth of the free time: importance to take care of our body and |O6 | |lifestyles) |beauty | | | | | | | |Importance of well being | | | | |O8 | | |Importance of the beauty (driving force) | | | | |O8 | | |Be young and stay young | | | | |O8 | | |Ageing of the population (segmentation of products) (driving force) | | | | |O7 | | |New market for men (new products.. ) (driving force) | | | | | | | |Companies and customers have more and more social responsibility |O8 | | | | | | Different needs and preferences according to the countries and the | | | |skin differences |O7 | |Societal environement (societal values and | | | |lifesty les) |Important demand variations and fashion effects in terms of |O6 | | |cosmetics | | | | | | | |Growth of the worldwide market of cosmetics (driving force) | | | | |O6 | | | | | | | | | | | | | | | |T8 | | | | | | | | | | | | | | | |O7 | | | | | | |Use of internet to buy products (driving force) |O6 | | | | | | Rapid innovation (waterproof †¦) (driving force) | | | | |T7 | | |Need of strong technological capabilities | | |Technological environment | | | | |Strong marketing innovation (driving force) |T7 | | | | | | | | | | | |T8 | | | | | | |Respect the environment |O10 | | | | | |Environmental aspects |Sustainable development |O10 | | | | | | |Fair trade |O8 | | | | | | |Bio market and products (driving force) |O9 | | | | | |Environmental aspects |Ecology | | | | |O8 | After this analyse of the trends, components and driving forces of the industry, it is interesting to see the place of the competitors in the industry. 1. 2 ° the competition: imme diate industry and competitive environment In order to understand the dynamism of The Body Shop, we have to understand the competitive structure of the cosmetic industry.The â€Å"competitive structure† of this market and the â€Å"critical rules of the game set by the industry† can be explained by using the â€Å"Porter’s model of competitive forces† in the cosmetic market. The Porter’s model is composed by five forces, the nature and strengths of the competitive pressures associated with these five forces have to be examined force by force to identify the specific competitive pressure which each comprises and to decide whether these pressure constitute a strong or weak competitive force. (Hough, J et al: 2008:101). It permits us to establish how important the market is to current and potential competition. Porter ‘s model of competitive forces in the beauty market [pic] These forces are explicated in this table: |- High local and internati onal competition | | | | | |- The Body Shop has to face the direct competition in the domestic and international markets | | | | | |- Face the numerous cheaper competitors | | | |Rivalry competition |- Lots of competitors as: supermarket, beauty institutes, hair dresser, perfumery †¦ | | | | |HIGH |- Big brands with strong image: Dior, Yves St Laurent, Estee Lauder †¦ | | | | | | | | | | | | | |Rivalry competition | | | | | |HIGH | | | |- Too much brands | | | | | |- Too difficult to obtain a brand image and customer loyalty | |Threats of new entrants | | |LOW |- Numerous regulations | | |- There are not really substitutes products but there are lots of others brands.. | | | | | |- The substitutes products will be : | |Threat of substitute products | | |HIGH |- Cheaper products, no name brands | | | | |- Products tested on animals | | | | | |- Non natural products | | | | | |- Imitative products | | | | |Bargaining power of suppliers |Their impacts ar e not too big | |MEDIUM | | | |- High expectation in terms of quality and services | |Bargaining power of buyers | | |HIGH |- New generation with internet, buyers can compare prices | After this analysis, we can follow with the key success factors of The Body Shop. 1. 3 °the key success factors of the beauty industry and The Body Shop â€Å"Key success factors are the products attributes, competencies, competitive capabilities, and market achievements with the greatest impact on future competitive success in the marketplace. † (Hough, J et al: 2008: 97) In order to succeed and to be competitive, The Body Shop has to manage key success factors. So we can say that cosmetics brands have: – To be innovative and to propose new products – To obtain global distribution capabilities To have strong e-commerce capabilities (friendly website†¦) and the possibility to buy online products – To have an excellent and famous branding image: customers could iden tify them to the brand and its values. – To be different – To maintain high level of quality and services in order to improve customer satisfaction and loyalty In the next part, we can realise a SWOT analysis to evaluate if The Body Shop meets these key success factors. 1. 4) The SW (OT) analysis of The Body Shop The SWOT analysis provides an overview of the firm’s situation and it is an essential component of crafting a strategy tightly matched to the company’s situation. (Hough, J et al: 2008: 138).The SWOT analysis is composed by the strength, weaknesses, opportunities and threats. We have already done the opportunities and threats in the macroenvironment analysis that is why we just evaluate here the strengths and weaknesses of The Body Shop (internal environment). | | | |STRENGHTS |WEAKNESSES | | | | |Global business Lack of new products | | | | |Ethical business |To slow to get new market share | | | | |High social responsibility |Stores to o old, need a new design | | | | |Respect of human rights |Unpopularity of the Body Shop in the city and in the business | | |community | |Present all over the world (in 47 countries) | | | |Lack of enthusiasm | |Anti animal testing practices | | | |Failure in different countries: ex France, USA.. |Good manufacturing and wholesale | | | |Big problems with franchises | |Reorganisation to the firm to a management group | | | |Lack of adaptation to the needs and preferences of overseas markets | |Importance of the environmental friendliness |(ex: USA) | | | | |Strong corporate culture in the firm ( involvement of the staffs in |Not a strong retailer | |the campaigns) | | |Important financial losses | |Products naturally made | | | |Products and concepts easily imitated | |Uniqueness of the products in term of its packaging | | | |Too much importance in launching environmental projects and too less| |Strong identity |in running business | | | | |Different suppliers from different ethnics and groups |Followers in cutting prices | | | | |A.Roddick: ethical and strong leader |Prices more expensive than the other competitors | | | | |Importance of staff selection |Lack of advertising | Question 2 Applicability and effectiveness of new CEO Patrick Gournay’s strategies P. Gournay was a business man with experiences. He wanted to create a new strategy for The Body Shop in order to be a unique brand, different to the others. This strategy was focus on different point: – Be faster to launch new products (less than one year). – Redesign the stores to satisfy the customers and to improve the brand’ image. – Cut the number of products by 25%, to be focus on â€Å"heritage† products. – Acquisition with Cosmo Trading for ? 7 million to have more control on European operations – Restructuration New products with a strong Body Shop’ identity: Hemp, differentiated products – New leaders hip – Reclarify the mission and vision of the company: be a strong retailer – Outsource manufacturing and find manufacturing partners in each region – Cut administration costs – Decentralization in 4 main regions – Focus on customer satisfaction Even if some problems were still present in UK and USA, and if some periods were more critical than the others as Christmas for example, the P. Gournay’s 2000 strategy was a new life for The Body Shop. After some mistakes due to bad choices and a lack of experience in the cosmetic industry P. Gournay planed a real revolution in The Body Shop organisation.In a result of this revolution, profits rose by ? 9 million to ? 271 million compared with the same period in 1999 and most of his objectives were achieved. These elements show a very good execution of his strategy. It is always easier to plan a strategy but the implementation of it relieve to strong efforts in leadership and management. The organisa tional changes that is to say the restructuration as well as the decentralization of the company were very good strategic changes. It permits to share the responsibilities and to involve more the employees in this new strategy. P. Gourmay is a strong leader, he had the capacity to believe in The Body Shop future and to be fast to react.It understood the needs of the markets in creating new products as well as new services as home selling. He also wanted to be more customer oriented, improving the brand image thanks to the redesign of the shops and developing marketing tools as customer loyalty program in UK. Even if his lack of experience in the beauty industry was claimed, he was able to refocus the company to be a strong retailer. The results of his strategy have been done by better profits, share value and sales. Gourmay looks to be a good communicant, he explained numerous times his choices and the aim of his strategy, this step is important to create a strategy-supportive cultu re.The applicability and effectiveness of his strategy have been recognized by analysts, by the business community but also by all the company. Section B Question 3 Vision and Mission †¢ A mission statement focuses on current business activities — â€Å"who we are and what we do† The Body Shop is a global business, based on ethics, his products are known and famous for their naturally and because they are not tested on animals. The Body Shop is an organization with strong values and identity. The Body Shop was one of the first organization focuses on social responsibility and fair trade. The Body Shop offers natural cosmetics and personal care products. They have services as home selling and massages in their shops.With ageing of population and the importance of well being nowadays, customers have strong expectations in terms of quality and excellence. The sustainable development is a recent value in our society and customers expect companies as The Body Shop to r espect it. The Body Shop is a good retailer; it has manufacturing partners in each of his four region area. This organization has the capacity to create new 100% natural products and to be involved in social causes. †¢ A strategic vision concerns a firm’s future business path — â€Å"where we are going† The Body Shop should gain market share and extend his leadership position in the cosmetic industry worldwide. They should be more famous and extend their brand awareness all over the world.The Body Shop will follow with his ethical values and develop new products and services in order to be more competitive. In other words, The Body Shop has to create new opportunities to leverage their brand globally. To achieve these goals, The Body Shop has to pursue and to improve the broader corporate goals of profitable growth and continuous improvement. The Body Shop should: – Achieve world-class performance by attaining a strong competitive position in target markets. – Exceed customer expectations for quality and value. – Earn in excess of the cost of capital over a business cycle. These elements can be reaching thanks to: – The distinguished brand The heritage of integrity and teamwork. – The advanced skills – The special relationships that have long existed between the company and the employees, customers, dealers and other business partners around the world The Body Shop has to pursue his natural products based more on well being than beauty. They have to follow their politics about ethics and fair trade and stay oriented by the environmental friendliness. The Body Shop has to be focus on customer satisfaction. The management has to be more profits oriented and be more aggressive in order to survive. †¢ Types of business , the body shop should be in: The Body Shop should open his shops to new customers.Nowadays there is a new market with men and old people. They should segment their products an d adapt them to new consumers’ needs and expectations. They also should create and develop a friendly website where customers could see all of their range of products and buy them online. Question 4: Financial and strategic objectives: Financial objectives: Outcomes focused on improving financial performance ? Achieve revenue growth of 10% per year This objective is important and it is achievable. Indeed, thanks to P. Gourmay they have reached very good performances in term of profits and sales. This objective will be the consequences of the new strategy implementation.It also will be the results of a better customer satisfaction and brand awareness. This objective can be reach thanks to an internal growth as I said before but also thanks to an external growth. It will be interesting for The Body Shop to realize alliances with big actors of the cosmetic industry. ? Increase net profit margins from 2% to 4% As we can see in The Body Shop case, that during Christmas period they have interesting margins. This objective can be the results of scale economies, and costs reductions. Strategic objectives; Outcomes focused on improving long-term, competitive business position. Different strategic objectives could be developed: ? Have more attractive products than rivals Be more focus on customer satisfaction ? Gain customer loyalty ? be more innovative ? Gain recognition as a leader in natural products We are going to focus on 2 main objectives: ? be more focus on customer satisfaction This element is key point to ensure the future of the Body Shop, they have to be more customer oriented, to understand their needs and expectations. If customers are satisfied and feel considered, they will be naturally more loyal. As we know, a loyal customer is cheaper than a new customer. Different tools will be developed in the new strategy in order to reach this objective. Moreover, The Body Shop will have a new strategy to obtain new customers. Gain recognition as a leader i n natural products The core competency of The Body Shop is his capacity to create natural products. To gain market share, they should use this element and work on it in order to be recognize as a leader in the natural cosmetics industry. This element will give to the Body Shop an excellent and famous branding image. The Body Shop will have an image of â€Å"specific† companies, with strong skills and know-how. Question 5 Corporate and business strategies In order to reach the financial and strategic objectives gave above, The Body Shop has to realise some actions to be more and more competitive during the five next years: The Body Shop has to follow his strategy of differentiation by launching natural Products with elements from all over the world. â€Å"The essence of a broad differentiation strategy is to be unique in ways that are valuable to a wide range of customers. † (Hough, J et al: 2008: 152) To be very effective, The Body Shop has to study consumers ‘ne eds and behaviours to understand what they consider important, what they think has value and what they are willing to pay for. This buyers study will help them to create new products and services perfectly adapted to consumers’ expectations. It they follow this strategy and tried to be totally different, the consumers will accept to paid more and will be able to identify them to the brand.This strategy needs also to have a strong corporate culture based on innovation, the human resources have a strategic role, they have to recruit creative employees. The employees have also to be trained in order to be innovative and creative. – Have a bigger brand awareness is necessary for the Body Shop. That is why they have to invest more in marketing. They already have a strong identity but they have to diffuse it thanks to new media opportunities. The communication is an important element, more advertising campaign will add value and increase brand awareness. A powerful world adv ertising campaign will be interesting. As the Body Shop is a brand with strong values and politics, they should realise a different campaign as â€Å"Benetton† has done few years ago.In this campaign, they have to be different and to communicate about their natural products, that is to say their specific skills, their high quality and excellence. The campaign will be a â€Å"paper† campaign or a TV one, if the budget allows these expenditures. – As I said before, The Body Shop has to be customer oriented. They should realise a friendly website where customers will be able to see their range of products and services and where they would be able to buy online products. It will permit to customers to have good references and to be easily found on the world wide web. The website will permits to the organization to be more attractive and to attract a maximum of internet users. The organization should develop his customer loyalty programs all over the world. People li ke to be considerate as a specific customer and expect to have a â€Å"specific treatment†. The loyalty card encourages consumers to be loyal in order to receive presents and special offers. – They also could extend their services: Selling at home should be proposed in numerous countries. Customers love being the main interest of the companies. With this service they feel caring and have the feeling to have customized services. We have also seen that additional services as massages have increase the sales. People after having a nice moment want to buy the products used during this time.The Body Shop should propose services as sauna and hammam for example. – The Body Shop should not stay a niche market. The new trends and lifestyles give them big opportunities. They should realise a segmentation of their products that is to say they should have specific products for men and old people for example. They have to innovate and to adapt them to the changes. – T he Body Shop is already a global company but they should be present in other market as India, an emerging market. The beauty is an important value on this country, and the Indian beauty is known all over the world thanks to L’Oreal’s muse. This new market can ensure new sales and market shares, it is a new opportunity. The Body Shop should adopt a more aggressive strategy; the competition should not be underestimating. The company has to be more profit oriented. To reach their objectives, they can realise some alliance with a big brand as L’Oreal. Indeed, this alliance will permit them to shares their resources and capabilities in technology and innovation for example. It will help them to realise new products. – The creation of new products will also be strategic elements in specific period as Christmas. The Body Shop should realise limited products to give exclusivity to some customers. With specific range of products for this specific period, The Body Shop will improve his differentiation.All these changes require strong involvement of the management and employees, The Body Shop has to be more reactive, and they have to adapt them of their environment: lifestyles etc. As Gourmay done, the company has to change its structure when it is not adapted in order to be profitable and to promote innovation in the company. The culture has to be supportive and be oriented on differentiation and creativity. The resources are necessary to invest on an advertising campaign for example, but these marketing tools can lead to an increase on sales, market share and profitability. The company has to think regionally and globally in order to be present in new market as emerging market.The control is an important step, it is important to evaluate the actions done and to learn from the mistakes. The evaluation permits to have a continuous improvement, The Body Shop should be more control oriented. Question 6 Balanced scorecard for The Body Shop |THE B ODY SHOP | |HEAD OFFICE | |MAIN OBJECTIVE: | |Increase their market share all over the world, be a leader in natural products and have a better brand awareness | FINANCIAL |CUSTOMERS |INTERNAL |LEARNING AND GROWTH | | | | | | |- Refocus on retailing |- Increase their satisfaction |- Reinvention of The Body Shop |- Training of employees to be | | | |brand |more creative and innovative | |- New market shares: |- New products and services | | | |Selling in new market: India |(massages.. |- New structure |-Profiling the staff | | | | | | |- Revenue growth of 10% per year |- Better adaptation to each |- New strategy, plans and |- New staff: recruitment | | |countries’ needs and preferences |leadership | | | | | |- Innovative culture | |- Increase of the share price |- Better communication |- Products line and distribution | | | | |channels rationalized | | |- Selling new products |- Customer retention | | | | | |- Decentralization of the | | |-Selling to new consumers |-Customer acquisition |management | | | | | | | |- Alliance with cosmetics |- Redesign the stores, better |- New values: quality and | | |companies: L’OREAL for example |brand image |excellence | | | | | | | | |- More customer information |- Regulatory control | | | | | | | | |- More prominently |- Be a good corporate citizen | | | | | | | | |- More loyalty programs | | | References – Hought, J. Arthur, A. Thompson, Jr. Strickland III, A. J & Gambie, J. E. 2008. Crafting and Executing Strategy. McGraw Hill International Edition. – Piercy, N. The Body Shop. A case for burial or rising from the grave? – The Body Shop values report. 2007. The Body Shop The Body Shop Table of contents Introduction  :2 Section A3 A comprehensive strategic analysis of the industry  :3 Question 13 1)The external strategic analysis of The Body Shop3 1. 1 ° Synopsis of the beauty industry: Macroenvironement and trends3 1. 2 ° The competition: immediate industry and competitive environment5 1. 3 °The key success factors of the beauty industry and The Body Shop7 1. 4) The SW(OT) analysis of The Body Shop8 Question 2:8 Applicability and effectiveness of new CEO Patrick Gournay’s strategies8SECTION B10 Question 3:10 Vision and Mission10 Question 4:11 Financial and strategic objectives:11 Question 5:12 Corporate and business strategies12 Question 615 Balanced scorecard for The Body Shop15 References Introduction The cosmetic industry is one of the biggest industries in the world. The worldwide annual expenditures for cosmetics is estimated at U. S. $18 billion. There is a strong competition in this industry all over the world. To compete and obtain a competitive advantage, companies have to invest a lot.They always have to innovate, to invest in advertising campaign in order to be known and to be successful. The Body Shop decided to be different, their products are natural, it is an ethical organisation, associated with environmental friendliness. But how The Body Shop takes part in the cosmetic industry? What are their vision and mission and what strategic directions should be recommended to the Body Shop in order to perform successfully in this industry? Section A A comprehensive strategic analysis of the industry Question 1The cosmetic industry is a very aggressive and challenging market, in order to be more competitive and to gain market shares and customer loyalty, companies as The Body Shop have to understand their environment. After analysing the external environment (major trends of the industry, competitors and driving forces), the key success factors as well as the strategic issues will be evaluate, in order t o provide a SWOT analysis. 1) The external strategic analysis of The Body Shop 1. 1 ° Synopsis of the beauty industry: Macroenvironement and trendsThe PEST model in as interesting tool to understand and study all the components and trends that affect the beauty industry. This environment analysis permits us to understand the strategy of beauty brands as The Body Shop. To identify the importance of each components of the industry, it is necessary to quantify them. In the last column, O will represents â€Å"opportunity† however T will represent â€Å"threats†. Moreover, a number will be associated to see the impact of each element. PESTE model for the Body Shop |Importance of the regulations concerning the launching of new |T 5 | |Political environment (legislation and |products in the markets: (allergies†¦) | | |regulations) | | | | | | | | | | | | |Globalisation (driving force) |T8 | | | | | | |Strong local and foreign competition |T9 | | | | | | |Increas e in prices | | | | |T6 | |Economic and international environments |Increase in the budget bound for beauty | | |(general economic conditions) | |O6 | | |Cosmetic industry: huge market | | | | | | |Alliance groups in the cosmetic industry to attract new customers |O8 | | |(driving force) | | | | |O7 | |Societal environement (societal values and |Growth of the free time: importance to take care of our body and |O6 | |lifestyles) |beauty | | | | | | | |Importance of well being | | | | |O8 | | |Importance of the beauty (driving force) | | | | |O8 | | |Be young and stay young | | | | |O8 | | |Ageing of the population (segmentation of products) (driving force) | | | | |O7 | | |New market for men (new products.. ) (driving force) | | | | | | | |Companies and customers have more and more social responsibility |O8 | | | | | | Different needs and preferences according to the countries and the | | | |skin differences |O7 | |Societal environement (societal values and | | | |lifesty les) |Important demand variations and fashion effects in terms of |O6 | | |cosmetics | | | | | | | |Growth of the worldwide market of cosmetics (driving force) | | | | |O6 | | | | | | | | | | | | | | | |T8 | | | | | | | | | | | | | | | |O7 | | | | | | |Use of internet to buy products (driving force) |O6 | | | | | | Rapid innovation (waterproof †¦) (driving force) | | | | |T7 | | |Need of strong technological capabilities | | |Technological environment | | | | |Strong marketing innovation (driving force) |T7 | | | | | | | | | | | |T8 | | | | | | |Respect the environment |O10 | | | | | |Environmental aspects |Sustainable development |O10 | | | | | | |Fair trade |O8 | | | | | | |Bio market and products (driving force) |O9 | | | | | |Environmental aspects |Ecology | | | | |O8 | After this analyse of the trends, components and driving forces of the industry, it is interesting to see the place of the competitors in the industry. 1. 2 ° the competition: imme diate industry and competitive environment In order to understand the dynamism of The Body Shop, we have to understand the competitive structure of the cosmetic industry.The â€Å"competitive structure† of this market and the â€Å"critical rules of the game set by the industry† can be explained by using the â€Å"Porter’s model of competitive forces† in the cosmetic market. The Porter’s model is composed by five forces, the nature and strengths of the competitive pressures associated with these five forces have to be examined force by force to identify the specific competitive pressure which each comprises and to decide whether these pressure constitute a strong or weak competitive force. (Hough, J et al: 2008:101). It permits us to establish how important the market is to current and potential competition. Porter ‘s model of competitive forces in the beauty market [pic] These forces are explicated in this table: |- High local and internati onal competition | | | | | |- The Body Shop has to face the direct competition in the domestic and international markets | | | | | |- Face the numerous cheaper competitors | | | |Rivalry competition |- Lots of competitors as: supermarket, beauty institutes, hair dresser, perfumery †¦ | | | | |HIGH |- Big brands with strong image: Dior, Yves St Laurent, Estee Lauder †¦ | | | | | | | | | | | | | |Rivalry competition | | | | | |HIGH | | | |- Too much brands | | | | | |- Too difficult to obtain a brand image and customer loyalty | |Threats of new entrants | | |LOW |- Numerous regulations | | |- There are not really substitutes products but there are lots of others brands.. | | | | | |- The substitutes products will be : | |Threat of substitute products | | |HIGH |- Cheaper products, no name brands | | | | |- Products tested on animals | | | | | |- Non natural products | | | | | |- Imitative products | | | | |Bargaining power of suppliers |Their impacts ar e not too big | |MEDIUM | | | |- High expectation in terms of quality and services | |Bargaining power of buyers | | |HIGH |- New generation with internet, buyers can compare prices | After this analysis, we can follow with the key success factors of The Body Shop. 1. 3 °the key success factors of the beauty industry and The Body Shop â€Å"Key success factors are the products attributes, competencies, competitive capabilities, and market achievements with the greatest impact on future competitive success in the marketplace. † (Hough, J et al: 2008: 97) In order to succeed and to be competitive, The Body Shop has to manage key success factors. So we can say that cosmetics brands have: – To be innovative and to propose new products – To obtain global distribution capabilities To have strong e-commerce capabilities (friendly website†¦) and the possibility to buy online products – To have an excellent and famous branding image: customers could iden tify them to the brand and its values. – To be different – To maintain high level of quality and services in order to improve customer satisfaction and loyalty In the next part, we can realise a SWOT analysis to evaluate if The Body Shop meets these key success factors. 1. 4) The SW (OT) analysis of The Body Shop The SWOT analysis provides an overview of the firm’s situation and it is an essential component of crafting a strategy tightly matched to the company’s situation. (Hough, J et al: 2008: 138).The SWOT analysis is composed by the strength, weaknesses, opportunities and threats. We have already done the opportunities and threats in the macroenvironment analysis that is why we just evaluate here the strengths and weaknesses of The Body Shop (internal environment). | | | |STRENGHTS |WEAKNESSES | | | | |Global business Lack of new products | | | | |Ethical business |To slow to get new market share | | | | |High social responsibility |Stores to o old, need a new design | | | | |Respect of human rights |Unpopularity of the Body Shop in the city and in the business | | |community | |Present all over the world (in 47 countries) | | | |Lack of enthusiasm | |Anti animal testing practices | | | |Failure in different countries: ex France, USA.. |Good manufacturing and wholesale | | | |Big problems with franchises | |Reorganisation to the firm to a management group | | | |Lack of adaptation to the needs and preferences of overseas markets | |Importance of the environmental friendliness |(ex: USA) | | | | |Strong corporate culture in the firm ( involvement of the staffs in |Not a strong retailer | |the campaigns) | | |Important financial losses | |Products naturally made | | | |Products and concepts easily imitated | |Uniqueness of the products in term of its packaging | | | |Too much importance in launching environmental projects and too less| |Strong identity |in running business | | | | |Different suppliers from different ethnics and groups |Followers in cutting prices | | | | |A.Roddick: ethical and strong leader |Prices more expensive than the other competitors | | | | |Importance of staff selection |Lack of advertising | Question 2 Applicability and effectiveness of new CEO Patrick Gournay’s strategies P. Gournay was a business man with experiences. He wanted to create a new strategy for The Body Shop in order to be a unique brand, different to the others. This strategy was focus on different point: – Be faster to launch new products (less than one year). – Redesign the stores to satisfy the customers and to improve the brand’ image. – Cut the number of products by 25%, to be focus on â€Å"heritage† products. – Acquisition with Cosmo Trading for ? 7 million to have more control on European operations – Restructuration New products with a strong Body Shop’ identity: Hemp, differentiated products – New leaders hip – Reclarify the mission and vision of the company: be a strong retailer – Outsource manufacturing and find manufacturing partners in each region – Cut administration costs – Decentralization in 4 main regions – Focus on customer satisfaction Even if some problems were still present in UK and USA, and if some periods were more critical than the others as Christmas for example, the P. Gournay’s 2000 strategy was a new life for The Body Shop. After some mistakes due to bad choices and a lack of experience in the cosmetic industry P. Gournay planed a real revolution in The Body Shop organisation.In a result of this revolution, profits rose by ? 9 million to ? 271 million compared with the same period in 1999 and most of his objectives were achieved. These elements show a very good execution of his strategy. It is always easier to plan a strategy but the implementation of it relieve to strong efforts in leadership and management. The organisa tional changes that is to say the restructuration as well as the decentralization of the company were very good strategic changes. It permits to share the responsibilities and to involve more the employees in this new strategy. P. Gourmay is a strong leader, he had the capacity to believe in The Body Shop future and to be fast to react.It understood the needs of the markets in creating new products as well as new services as home selling. He also wanted to be more customer oriented, improving the brand image thanks to the redesign of the shops and developing marketing tools as customer loyalty program in UK. Even if his lack of experience in the beauty industry was claimed, he was able to refocus the company to be a strong retailer. The results of his strategy have been done by better profits, share value and sales. Gourmay looks to be a good communicant, he explained numerous times his choices and the aim of his strategy, this step is important to create a strategy-supportive cultu re.The applicability and effectiveness of his strategy have been recognized by analysts, by the business community but also by all the company. Section B Question 3 Vision and Mission †¢ A mission statement focuses on current business activities — â€Å"who we are and what we do† The Body Shop is a global business, based on ethics, his products are known and famous for their naturally and because they are not tested on animals. The Body Shop is an organization with strong values and identity. The Body Shop was one of the first organization focuses on social responsibility and fair trade. The Body Shop offers natural cosmetics and personal care products. They have services as home selling and massages in their shops.With ageing of population and the importance of well being nowadays, customers have strong expectations in terms of quality and excellence. The sustainable development is a recent value in our society and customers expect companies as The Body Shop to r espect it. The Body Shop is a good retailer; it has manufacturing partners in each of his four region area. This organization has the capacity to create new 100% natural products and to be involved in social causes. †¢ A strategic vision concerns a firm’s future business path — â€Å"where we are going† The Body Shop should gain market share and extend his leadership position in the cosmetic industry worldwide. They should be more famous and extend their brand awareness all over the world.The Body Shop will follow with his ethical values and develop new products and services in order to be more competitive. In other words, The Body Shop has to create new opportunities to leverage their brand globally. To achieve these goals, The Body Shop has to pursue and to improve the broader corporate goals of profitable growth and continuous improvement. The Body Shop should: – Achieve world-class performance by attaining a strong competitive position in target markets. – Exceed customer expectations for quality and value. – Earn in excess of the cost of capital over a business cycle. These elements can be reaching thanks to: – The distinguished brand The heritage of integrity and teamwork. – The advanced skills – The special relationships that have long existed between the company and the employees, customers, dealers and other business partners around the world The Body Shop has to pursue his natural products based more on well being than beauty. They have to follow their politics about ethics and fair trade and stay oriented by the environmental friendliness. The Body Shop has to be focus on customer satisfaction. The management has to be more profits oriented and be more aggressive in order to survive. †¢ Types of business , the body shop should be in: The Body Shop should open his shops to new customers.Nowadays there is a new market with men and old people. They should segment their products an d adapt them to new consumers’ needs and expectations. They also should create and develop a friendly website where customers could see all of their range of products and buy them online. Question 4: Financial and strategic objectives: Financial objectives: Outcomes focused on improving financial performance ? Achieve revenue growth of 10% per year This objective is important and it is achievable. Indeed, thanks to P. Gourmay they have reached very good performances in term of profits and sales. This objective will be the consequences of the new strategy implementation.It also will be the results of a better customer satisfaction and brand awareness. This objective can be reach thanks to an internal growth as I said before but also thanks to an external growth. It will be interesting for The Body Shop to realize alliances with big actors of the cosmetic industry. ? Increase net profit margins from 2% to 4% As we can see in The Body Shop case, that during Christmas period they have interesting margins. This objective can be the results of scale economies, and costs reductions. Strategic objectives; Outcomes focused on improving long-term, competitive business position. Different strategic objectives could be developed: ? Have more attractive products than rivals Be more focus on customer satisfaction ? Gain customer loyalty ? be more innovative ? Gain recognition as a leader in natural products We are going to focus on 2 main objectives: ? be more focus on customer satisfaction This element is key point to ensure the future of the Body Shop, they have to be more customer oriented, to understand their needs and expectations. If customers are satisfied and feel considered, they will be naturally more loyal. As we know, a loyal customer is cheaper than a new customer. Different tools will be developed in the new strategy in order to reach this objective. Moreover, The Body Shop will have a new strategy to obtain new customers. Gain recognition as a leader i n natural products The core competency of The Body Shop is his capacity to create natural products. To gain market share, they should use this element and work on it in order to be recognize as a leader in the natural cosmetics industry. This element will give to the Body Shop an excellent and famous branding image. The Body Shop will have an image of â€Å"specific† companies, with strong skills and know-how. Question 5 Corporate and business strategies In order to reach the financial and strategic objectives gave above, The Body Shop has to realise some actions to be more and more competitive during the five next years: The Body Shop has to follow his strategy of differentiation by launching natural Products with elements from all over the world. â€Å"The essence of a broad differentiation strategy is to be unique in ways that are valuable to a wide range of customers. † (Hough, J et al: 2008: 152) To be very effective, The Body Shop has to study consumers ‘ne eds and behaviours to understand what they consider important, what they think has value and what they are willing to pay for. This buyers study will help them to create new products and services perfectly adapted to consumers’ expectations. It they follow this strategy and tried to be totally different, the consumers will accept to paid more and will be able to identify them to the brand.This strategy needs also to have a strong corporate culture based on innovation, the human resources have a strategic role, they have to recruit creative employees. The employees have also to be trained in order to be innovative and creative. – Have a bigger brand awareness is necessary for the Body Shop. That is why they have to invest more in marketing. They already have a strong identity but they have to diffuse it thanks to new media opportunities. The communication is an important element, more advertising campaign will add value and increase brand awareness. A powerful world adv ertising campaign will be interesting. As the Body Shop is a brand with strong values and politics, they should realise a different campaign as â€Å"Benetton† has done few years ago.In this campaign, they have to be different and to communicate about their natural products, that is to say their specific skills, their high quality and excellence. The campaign will be a â€Å"paper† campaign or a TV one, if the budget allows these expenditures. – As I said before, The Body Shop has to be customer oriented. They should realise a friendly website where customers will be able to see their range of products and services and where they would be able to buy online products. It will permit to customers to have good references and to be easily found on the world wide web. The website will permits to the organization to be more attractive and to attract a maximum of internet users. The organization should develop his customer loyalty programs all over the world. People li ke to be considerate as a specific customer and expect to have a â€Å"specific treatment†. The loyalty card encourages consumers to be loyal in order to receive presents and special offers. – They also could extend their services: Selling at home should be proposed in numerous countries. Customers love being the main interest of the companies. With this service they feel caring and have the feeling to have customized services. We have also seen that additional services as massages have increase the sales. People after having a nice moment want to buy the products used during this time.The Body Shop should propose services as sauna and hammam for example. – The Body Shop should not stay a niche market. The new trends and lifestyles give them big opportunities. They should realise a segmentation of their products that is to say they should have specific products for men and old people for example. They have to innovate and to adapt them to the changes. – T he Body Shop is already a global company but they should be present in other market as India, an emerging market. The beauty is an important value on this country, and the Indian beauty is known all over the world thanks to L’Oreal’s muse. This new market can ensure new sales and market shares, it is a new opportunity. The Body Shop should adopt a more aggressive strategy; the competition should not be underestimating. The company has to be more profit oriented. To reach their objectives, they can realise some alliance with a big brand as L’Oreal. Indeed, this alliance will permit them to shares their resources and capabilities in technology and innovation for example. It will help them to realise new products. – The creation of new products will also be strategic elements in specific period as Christmas. The Body Shop should realise limited products to give exclusivity to some customers. With specific range of products for this specific period, The Body Shop will improve his differentiation.All these changes require strong involvement of the management and employees, The Body Shop has to be more reactive, and they have to adapt them of their environment: lifestyles etc. As Gourmay done, the company has to change its structure when it is not adapted in order to be profitable and to promote innovation in the company. The culture has to be supportive and be oriented on differentiation and creativity. The resources are necessary to invest on an advertising campaign for example, but these marketing tools can lead to an increase on sales, market share and profitability. The company has to think regionally and globally in order to be present in new market as emerging market.The control is an important step, it is important to evaluate the actions done and to learn from the mistakes. The evaluation permits to have a continuous improvement, The Body Shop should be more control oriented. Question 6 Balanced scorecard for The Body Shop |THE B ODY SHOP | |HEAD OFFICE | |MAIN OBJECTIVE: | |Increase their market share all over the world, be a leader in natural products and have a better brand awareness | FINANCIAL |CUSTOMERS |INTERNAL |LEARNING AND GROWTH | | | | | | |- Refocus on retailing |- Increase their satisfaction |- Reinvention of The Body Shop |- Training of employees to be | | | |brand |more creative and innovative | |- New market shares: |- New products and services | | | |Selling in new market: India |(massages.. |- New structure |-Profiling the staff | | | | | | |- Revenue growth of 10% per year |- Better adaptation to each |- New strategy, plans and |- New staff: recruitment | | |countries’ needs and preferences |leadership | | | | | |- Innovative culture | |- Increase of the share price |- Better communication |- Products line and distribution | | | | |channels rationalized | | |- Selling new products |- Customer retention | | | | | |- Decentralization of the | | |-Selling to new consumers |-Customer acquisition |management | | | | | | | |- Alliance with cosmetics |- Redesign the stores, better |- New values: quality and | | |companies: L’OREAL for example |brand image |excellence | | | | | | | | |- More customer information |- Regulatory control | | | | | | | | |- More prominently |- Be a good corporate citizen | | | | | | | | |- More loyalty programs | | | References – Hought, J. Arthur, A. Thompson, Jr. Strickland III, A. J & Gambie, J. E. 2008. Crafting and Executing Strategy. McGraw Hill International Edition. – Piercy, N. The Body Shop. A case for burial or rising from the grave? – The Body Shop values report. 2007.