Marketing Strategy Development Process of Imaging Outpatient Assignment

Marketing Strategy Development Process of Imaging Outpatient Diagnostic Center - Assignment Example Furthermore, many procedures and tests in an outpatient center take place in a few hours hence the ability to serve as many clients/patients as possible gives the business an edge. The center establishes a diagnostic and examining tool that uses low-energy x-rays to scrutinize the human breast. Most importantly, Quality Imaging has recently added an all-digital screening mammography in the offices as a step to ensure it delivers best quality care to patients. Digital mammography gives highest resolution images useful in detecting breast cancer in its earlier development stages. In fact, the images appear on radiologist’s computer in a matter of seconds. The ability to use all-digital screening mammography is an improvement from the traditional diagnostic system, which also involved physical examination of the human breast. It is also significant to note the system has no waiting time for the film to develop, which implies patients wait less time to know test results. In addition, digital mammography allows the radiologist to analyze breast images with the help of special high-resolution monitors. Further, it is possible to adjust monitors for contrast, brightness and zoom depending on requirements. One of the major benefits of this technology is the ability to manipulate images. Moreover, there is reduced the need to retake due to under or over exposure, the result of which saves time lowering a patient’s exposure to X-rays. The center has an ever-open laboratory center that helps diagnose varieties of illness. Laboratory services are accessible to patients referred to Quality Imaging or those interested in lab tests conditions. In the lab, patients are tested for a number of illnesses, which include blood tests and tests for various infections. There is a follow-up process that accompanies testing to ensure treatment if the need arises. Nonetheless, no appointment is necessary to have one enjoy laboratory services.