Price Elasticity Research Paper Example | Topics and Well Written Essays - 250 words

Price Elasticity - Research Paper ExampleThe greater the percentage of income the good represents, the greater the crack because it testament attract peoples attention as a return of its high cost (Moschandreas, 2000). If a commodity represents a small percentage of the consumers income, on the opposite hand, it will gravel little effect on demand, and is deemed to be inelastic. Therefore, the purchasing power of the consumer affects elasticity a great deal.Necessity also profoundly affects elasticity. If a product is necessary, that is, if one cannot do without a product, elasticity is reduced because people will still buy the product irrespective of the change in toll (Ferrell, 2010).The availability of alternative goods affects elasticity. If a substitute good is close and readily available to the market, elasticity will be high since people will have the choice to switch to the attractive alternative. This can be necessitated by the slightest of changes in prices, and there fore largely affects elasticity (Ferrell, 2010). Substitute goods availability and reach is a operator that many companies look at in price consideration due to its massive impact on elasticity.Some factors have the least effect on elasticity. Though relative, the effect that these factors have is thought to be negligible. Time is one such example. Price changes that persist for short time periods affect the demand for a good, and subsequent sales far much less than price changes that hold for a long time. If a price change holds for a long time, elasticity is likely to be high since the customers will have time to find suitable alternatives (Moschandreas, 2000).Loyalty to a specific brand affects elasticity. This is so because if a consumer is fast(a) to a brand, elasticity is low as the variables that affect the product will not affect its demand. However, it s worth noting that with time and availability of better alternatives, loyalty eventually